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recently, at the 2024 gbe luxury hotels and resorts forum and the first cultural tourism accommodation innovation forum held in shanghai, atour s hotel, shenzhen nanshan science and technology park high-tech zone, a subsidiary of atour group, won the "best lifestyle experience hotel award" for its unique design concept and excellent service experience.

the hotel design award, initiated by gbe, a world-renowned architectural and design industry organization, aims to recognize projects that have outstanding performance in hotel design innovation, user experience and market influence. in this selection, 14 awards were won by various companies, covering many well-known international brands and domestic emerging hotel brands. atour group's award once again proves its outstanding achievements in continuous exploration and practice in the field of lifestyle.

shenzhen nanshan science park high-tech zhongyaduo s hotel opened in may this year. it was designed by an internationally renowned design team and aims to combine artistic experience with life inspiration. the hotel's public space is full of artistic atmosphere, and the room design pursues both comfort and practicality, providing guests with a visual feast like an art gallery and warm service like home.

as a lifestyle hotel group brand that started with accommodation, atour group has been committed to the innovation and exploration of lifestyle. since its establishment, atour has taken "humanities and photography" as one of its design highlights, and has enhanced the cultural atmosphere and conveyed the unique charm of the local area by displaying local photography works in the hotel. the "bamboo house" mobile library, which is standard in the hotel, is a 24-hour reading space that not only provides reading services for guests, but is also open to the community to promote cultural exchange and sharing.

in recent years, atour has been constantly innovating in exploring the lifestyles of young people. the pet-friendly hotel suites launched last year have so far covered 19 stores in 14 cities across the country, meeting the needs of families traveling with pets and have been widely praised. the "ador lying lifestyle festival" held in may this year further expanded atour's lifestyle concept to outdoor scenes and advocated a new vacation concept of symbiosis with the city and nature.

on the product side, atour has insight into the lifestyle needs of young consumers and continues to innovate. on june 28 this year, the first store of atour 4.0 version, atour hotel in xi'an south gate, officially opened. the 4.0 product has made many innovations in space and product design, especially in business, sleep, dining and other functions. the newly launched "bamboo house" and "sitting cloud" spaces meet the office needs of business people, and the newly upgraded health breakfast and "deep sleep floor" and "deep sleep room" focus on a healthy lifestyle, which fully reflects atour group's attention and persistence to the needs of young business travelers.

through continuous innovation and exploration, atour group has not only provided customers with diversified experiences beyond their expectations, but also opened up a unique development path in the highly competitive hotel market, bringing new thinking and direction to the development of the industry.