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chao news client reporter jiang qian

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virtual fitting room,1688 "wow customization"alimama "full site promotion"...at the exhibition area of ​​alibaba taotian group at the 2024 china international fair for trade in services (ciftis), these cool applications attracted a large number of visitors to stop.

2024 china international fair for trade in servicesthe exhibition opened on september 12 at the beijing national convention center. as a leading global technology and business group, alibaba taobao group exhibited many of its innovative achievements, demonstrating its continued exploration in the fields of digital technology and e-commerce. taobao vision pro and taobao fitting room were exhibited for the first time, showing a new shopping experience combined with virtual reality, which attracted the attention of the audience.

virtual experience

new experience: new technologies and new equipment break through the boundaries of consumer experience

at the alibaba booth, the taobao vision pro experience area was crowded with people. after taking off the headset, the audience exclaimed: "the actual experience is much better than i imagined! i just took a virtual test drive of the xiaomi su7, and i could see the details inside and outside the car very clearly, and i could change the color of the wheels at will. the virtual button can start the car and open the trunk. it's so realistic!"

the taobao vision pro xr application is based on alibaba's long-term accumulation of technologies such as spatial computing, spatial video, and 3d modeling. taobao is the first chinese e-commerce shopping application on apple vision pro. when viewers put on the headset and enter the page, they can fully experience the products in the virtual world through eye movements, gestures, and other operations, or project the products into the real environment for trial and comparison.

this technology can break through the experience boundaries of traditional shopping methods. for example, if consumers want to buy a refrigerator, they can go to the kitchen, put on the headset, and project a 1:1 restored virtual refrigerator to the empty space in the kitchen to see if the size is suitable and the color matches. for example, if you want to buy a car, you can put on the headset, combine accessories of different colors, and choose according to the actual effect. this technology has broad application prospects in the experience consumption of space-based products such as real estate, automobiles, home appliances, etc.

new trend: ai brings consumers greater choice and autonomy

judging from the exhibitions at the services trade fair, as ai technology accelerates its industrialization, ai innovation in the commercial field has entered an active period, giving consumers greater choice and autonomy. taobao launched the "taobao fitting" based on ai technology, which helps consumers intuitively see the actual effect of each piece of clothing, and can also show the matching effect of different clothes, and provide personalized dressing suggestions to improve consumer satisfaction.

taotian's 1688 "wow customization" has achieved light customization by separating design and production through component integration. the design rights are given to buyers, and the factory only needs to handle the final production content. this light customization service can focus on meeting three mainstream customization needs, including personalized printing, oem and rebranding, and specification formulation. it delivers customized order needs to hundreds of thousands of small and medium-sized factories in industrial belts across the country every year, driving a customization service market of nearly 10 billion yuan.

in addition to the new experience brought by the application of artificial intelligence technology, at the alibaba booth, taotian group also highlighted the alimama site-wide promotion service to help merchants increase their transaction volume; the new second-hand trading ecosystem created by xianyu to make transactions safer and more convenient; taobao enterprise purchase, taobao factory and tmall supermarket under the m2c model to help companies purchase efficiently and deliver high-quality goods directly to consumers.

new achievements: new technologies and new services promote new upgrades in traditional industries

during the exhibition, taotian group also held a special results release conference and released eight innovative results. among them, the "full-site promotion" product launched by alimama drives natural traffic through paid traffic, helping merchants to comprehensively increase the transaction volume of goods. the upgraded technical services brought by artificial intelligence have brought certain business growth to merchants. in this year's tmall 618 event, "full-site promotion" helped more than 1.5 million products to achieve full-domain traffic acquisition, and gmv increased by more than 65% month-on-month. for example, after haier used "full-site promotion", the single product transaction contribution reached 30%, and the target roi achievement rate was as high as 169%.

at the results release conference, taotian group's self-operated "super factory store" tao factory focused on introducing the new service "star brand" to attract high-quality factory brands to join and create a chinese smart manufacturing brand; taotian's "rest assured seedlings" plan, through quality control, creates a new standard for seedling transactions, helps agricultural producers reduce risks and increase planting success rates; tmall supermarket's hometown taste agricultural assistance project promotes local specialties into golden business cards, helps rural revitalization, and has a significant transaction scale; taotian group's rural revitalization value report, in cooperation with renmin university of china, demonstrates its role in the upward flow of agricultural products and agricultural digital upgrades; baba farm economic and social value report summarizes baba farm's achievements in digital assistance to farmers, achieving a win-win situation in economic and social benefits; 1688 cross-border select, by analyzing cross-border hot-selling products, selects good goods for export, improves buyers' procurement efficiency, and helps merchants obtain more cross-border orders.

at the e-commerce conference, xianyu president ji shan delivered a keynote speech titled "full-scenario exploration of idle trading platforms in the digital age". ji shan pointed out that idle trading platforms are booming, and through digital technology drive, model innovation and scenario integration, they are building an idle circulation ecosystem, creating social value and promoting green consumption. he emphasized that xianyu is committed to inspiring wider participation of residents, improving the circulation efficiency of idle goods, and providing users with a convenient and safe trading experience.

by participating in the ciftis, taotian group not only demonstrated its strength as a global leading technology business group, but also reflected its development strategy of "user first, ai driven". taotian is committed to improving its market competitiveness through technological innovation and service upgrades. in the future, it will continue to deepen its roots in the ai ​​field, promote changes in the e-commerce industry, explore more application scenarios and service models, help small and medium-sized enterprises grow, and achieve mutual benefit and win-win results in the global economy.

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