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recently, fashion bag brand juststar released a new brand positioning, freely interpreting the brand essence of "exquisiteness first, carrying beauty". focusing on the exquisite female crowd, starting from the inner self, perceiving the world, extending the imagination of life, hoping to create exclusive elegance and romance for women, feel the exquisiteness and beauty of life in daily commuting, and maintain the pursuit of exquisite aesthetics.

juststar, founded in 2009, is an original design bag brand with exquisite commuter style. it uses different creative languages ​​to convey modern and romantic exquisiteness every season. bags are not only accessories, but also exquisite carriers of beautiful life. we hope to provide not only product creativity, but also convey a positive attitude towards quality life and tell warm stories from daily life.

classic interpretation of exquisite aesthetics

looking back on the brand history, oushina has gone through 15 years, from the brand's establishment in 2009; the first offline physical store was opened in 2012; the offline multi-city shopping mall store layout reached 30 in 2015; tmall luggage ranking entered the top 30 in 2018; the number of customers on the entire network exceeded 3 million and the sales volume exceeded 10 million in 2019; in 2023, the fashion luggage ranking of dewu topped the top 3. over the past 15 years, oushina has continued to understand the changes in market demand, carried out countless product iterations, continuously optimized after-sales service, and gradually established a closer emotional connection with consumers.

in addition to focusing on the practicality of the bag itself and its adaptability for daily commuting, we design personalized products that meet the needs of modern women based on the needs of consumers, use craftsmanship to create exquisite and romantic artistic products, and produce functional products that meet all scenarios of life and commuting. by exploring the fun of life and awakening the freshness of things at hand, we present a brand style of freedom, comfort, lightness, exquisiteness and romance.

the brand uses three of the most representative techniques: diamond quilting, three-dimensional pleating, and classic printing, to renew classic fashion elements, and uses animals and plants in nature as inspiration to create bags that are both beautiful and practical. the best-selling "camellia series" bags of ochner use the elegant, pure, and romantic camellia to symbolize the pursuit of freedom and the longing for a better life. the classic diamond pattern bag shape is timeless, decorated with a flower-shaped printed lock, like a blooming flower, presenting natural vitality and modern aesthetics.

take the time to start a new journey

in 2024, oushina embarks on a new journey, re-upgrades its brand positioning, interprets its core brand concept with a new brand image, and gives it new brand value in all aspects. this year, the oushina brand has started a new upgrade, continuing its brand gene of exploring animal and plant inspiration, highlighting the brand style of exquisite commuting, and presenting new autumn and winter products "diamond series", "fishtail series" and "bud series" in the second half of the year to interpret the urban fashion from the brand's perspective.

the series of products launched this time contain the hope and remembrance for a better life, with starry sky fantasies, swimming fish tails and blooming flower buds. they cleverly use quilting and pleating techniques, and select three classic bag types: backpack, hobo bag and handbag for deconstruction, and then combine the design after incorporating creative ideas.

diamond series - gemini backpack, the twin stars that accompany each other awaken the shining inner self, the exquisite small chanel style diamond interpretation of the double bag shape, perfectly showing the elegant temperament of women. diamond series - diamond wandering backpack, born for romance and casual temperament,

the three-dimensional plaid elements add a sense of layering to the classic hobo bag shape, and the braided chain adds just the right sense of refinement, creating a full holiday atmosphere.

the mermaid series - fishtail hobo bag, inspired by the silhouette of a mermaid's tail, contains a fairytale-like charm. the bag is light and soft, and the dual-purpose detachable inner bag design injects vitality into daily commuting. the bud series - bud diamond hobo bag, derived from the shape of a blooming bud, extends to form a curved and rotating diamond pattern, and uses quilting technology to create a unique bag body, interpreting the idea of ​​relaxation, comfort, and casual modernity.

the autumn and winter series image film "let's journey" was filmed in a train compartment. the model looked out the window, thinking about the future, and set off for a new destination. a new story began, and a beautiful chapter continued to be loaded. this also means that the brand looks back on the past, returns to its original intention, and renews itself in all aspects, embarking on a new journey in the future. oushina set out with its past friends, and also looks forward to meeting every soul who loves life, is independent and fearless, is keen and trendy, and is free and romantic. listen to everyone's experience, load up good times, and embrace beauty and the unknown.

in the future, oushina will continue to expand the brand's carrying capacity, delve into the perspective of women's emotions, rediscover urban life, and explore the multiple connotations of bags. we hope that bags can carry not only the day and night of life, but also protect your delicate and exquisite soul. wherever the "bag" goes, it is the yearning of the heart. regardless of other things, simply enjoying each exquisite daily life that belongs to you is the essence of exquisiteness and carrying beauty.