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on september 11, xtep led the "golden age" theme show at the ss25 china international fashion week. inspired by running, the show perfectly combines technology, environmental protection and aesthetics. with a visual and sensory feast, xtep showed its infinite imagination of the future development of sports technology clothing and opened the "golden age" of fashionable sportswear.

subverting imagination - extreme performance reshapes the new concept of running clothes

explore the unknown and break through the limits. following the subversive breakthrough of the launch of the new generation of xtep champion edition running shoes on august 31, xtep, a chinese brand that has been deeply involved in the field of running, has once again refreshed the trend of fashionable sportswear. at this fashion show, xtep created a shocking new world of its exclusive ss25 sports series. from urban skyscrapers to the surface of the moon, top runners wearing xtep's high-tech sports equipment not only left their footprints around the world, but also challenged their limits in a simulated space environment.

multiple scenes integrate the aesthetics of architectural lines, the flowing rhythm of nature and the infinite possibilities of space, setting off a new round of fashion trend.

with future technology and sports as the core, the main colors of xtep's 2025 spring and summer series are light purple and sunset red. the 42 looks are unique and brilliant, breaking the boundaries of fashion and sportswear. the deep and mysterious olympic purple, interspersed with metallic achromatic colors, creates a pioneering futuristic sense and a full visual experience.

the new equipment uses smart fibers and memory materials to pursue the ultimate running performance. it is based on aerodynamics and integrates automotive streamline and modular structure to help runners adjust the temperature according to movements and environmental changes, reduce wind resistance, and achieve the best state in every run. the design team said, "we are not just designing clothes, but also creating a life attitude and an infinite imagination of the future."

breakthrough innovation: new technology leads the double revolution of technology and aesthetics

the new xtep ss25 series, with high-tech technology, brings a new texture collision and performance experience to runners. its seamless one-piece woven clothing technology cleverly combines ergonomic principles to achieve a harmonious unity between clothing and the body. the partial jacquard design gives sportswear good breathability and precise local muscle support, which better shapes the body. the natural fabrics such as merino wool are woven into a warm layer, and the precise positioning and pressing of biomechanics are used to renew the precision mix-and-match style. while improving the overall quality of the clothing, it also achieves the ultimate comfort and freedom in the wearing experience.

in addition, designers have cleverly used laser cutting technology to innovate the garments. through precise hollowing design, the garments are transformed into light and shadow, giving them a unique three-dimensional sense and visual impact. the use of a large number of geometric lines combined with reflective materials, a slightly cool metallic texture, and a cold, dull luster give the floating garments a futuristic shape, combining a sense of technology and luxury, satisfying people's imagination of the unknown.

environmental protection first - cutting-edge materials explore sustainable fashion

it is worth mentioning that xtep, which focuses on environmental protection, demonstrated its hard-core strength in sustainable fashion at this conference. fabric fibers made from recycled pet bottles greatly reduce water consumption and carbon dioxide emissions, improving environmental pollution from the root; all high-performance fabrics required for clothing are cut by laser cutting to minimize fabric waste; digital thermal sublimation transfer replaces traditional printing to reduce the generation of substances that are harmful to the human body. while practicing the brand spirit of sustainable development of the future, xtep also integrates recycling and renewable resources into professional equipment and daily life.

as one of china's leading sporting goods brands, xtep was founded in 2001, creating a new brand positioning model with the dual-track marketing of "sports + entertainment". in 2007, xtep entered the field of road running and sponsored a marathon event for the first time. since then, it has been deeply involved in the marathon market for more than ten years, sponsored more than 1,000 road running events, and became the sports brand with the most marathon sponsorship in greater china. in 2015, xtep invested heavily in the construction of the world-class running laboratory x-lab, transforming the world's cutting-edge sports science into practical running technology. in 2022, xtep released the brand strategic positioning of "world running shoes china xtep", focusing on the field of running. as of july 2024, xtep has helped 85 chinese athletes win 408 marathon championships, leading the "golden age".

after five years of iteration, the xtep 160x series is now launched with two core technologies. the industry's first gt700 carbon version greatly improves strength, rigidity and durability, helping runners to make breakthroughs; the injection foamed xtep ace technology midsole overcomes the industry's technical barriers of "small to big" nylon elastomers and revolutionizes the light-bounce experience of running shoes. from "chinese people racing" to "all people running", xtep has always adhered to the long-term strategy and reshaped the competitive landscape of the world's running shoes with the attitude of a disruptor.

every start is a journey of self-transcendence. the era of running never worries about being replaced by time; you who are running also represent this era. subverting the aesthetics of sportswear, leading the future fashion trend, and setting a new benchmark for the industry. xtep is constantly surpassing itself at the speed of china and leading the world on a new track.