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it home reported on september 12 that korean automaker kia recently launched a rather unique promotion in the united states, aimed at attracting tesla owners to switch to its electric vehicles.

kia's promotional policy is very simple: you can enjoy a $1,000 discount on the purchase of ev6 and a $1,500 discount on the purchase of ev9. however, this promotion is limited to current tesla owners and leasing users. kia's move is obviously to grab market share from tesla.

in response, tesla ceo elon musk said: "but the problem is, tesla will never have to bribe kia drivers to buy tesla..."

judging from sales, tesla's position in the electric vehicle market is much higher than kia. however, kia has not been in the electric vehicle field for a long time, and its product line is relatively small. in 2023, kia sold nearly 155,000 electric vehicles throughout the year, while tesla achieved sales of 1.81 million vehicles.

it home noted that in recent years, preferential activities for tesla owners are not uncommon. bmw has launched a similar plan, and lucid has provided test drive services near tesla super charging stations to attract tesla owners to switch to its own brand.