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service retail stimulates new consumption momentum, meituan appears at the 2024 services trade fair

2024-09-12

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9on december 12, the 2024 china international fair for trade in services (hereinafter referred to as "cits") with the theme of "global services, mutual benefit and sharing" officially opened in beijing.

it is reported that this year's ciie will highlight new productivity and showcase future industrial development trends; strengthen the nature of transactions, play the role of an international exchange platform, and set up exhibitions, negotiations and promotions, results releases and various supporting activities.

walking through the exhibition hall of the china international fair for trade in services, new products and applications spawned by smart technology can be seen everywhere. take-out medicine can be paid with personal medical insurance accounts, ai intelligent interaction can be experienced in the homestay exhibition area, and drones can be seen flying over the badaling great wall in the air... from the "first release" of technology to the "trend" of life, meituan uses technology to drive the integrated development of catering, accommodation, leisure and entertainment, cultural tourism and other industries, and through the display of panoramic business sandbox and urban smart life scenes, let consumers feel the convenience brought by online and offline integration.

this is the fifth time that meituan has participated in the exhibition. a relevant person in charge of meituan said that in the future, meituan will continue to help improve the quality and efficiency of service retail through technological innovation, stimulate market consumption potential, and help everyone eat better and live better.

taste buds tour + intangible cultural heritage tour", stimulate new vitality of service retail

ride a meituan bike to explore ancient buildings, check dianping’s must-eat list to find delicious food in specialty shops, buy coupons on meituan’s popular products, stock up on popular products for continued consumption... do these daily experiences at the ciie feel familiar?

behind the convenient life, meituan helps cities create one-stop life service consumption scenarios such as catering and entertainment, hotel accommodation, leisure shopping, etc., to achieve the linkage between online and offline consumption.

nowadays, the potential of green and low-carbon travel continues to be released, becoming an active choice for more and more consumers. at the meituan booth, cycling along the beijing central axis, which starts from yongdingmen in the south and ends at the bell and drum tower in the north, has become a new trend in green living. riding a meituan bicycle, immersively viewing the beautiful scenery of the central axis and tasting special food on the simulated qianmen street has become a unique way to interact at the booth.

meituan data shows that from january to july this year, the search popularity of beijing's central axis on the meituan platform increased by 58% year-on-year compared with 2023. after the successful application of beijing's central axis for world heritage status, the search popularity of central axis one-day tours, central axis b&bs, and central axis restaurants ranked at the top.

baye shabu-shabu, ye fengzheng brewpub, xiaolin meat pie, yin san bean juice... along the cycling route, there are ancient court dishes, imperial dishes, various street snacks from the alleys, and a large number of time-honored catering brands and world cuisine. the central axis cycling and specialty restaurant maps displayed in the exhibition area continue to attract citizens and tourists to check in and take photos.

meituan is also continuously focusing on using technology to help time-honored brands transform digitally and using digital means to help match supply and demand. the new gameplay of "shelf + hot-selling products" dual-wheel drive, which was displayed at the services trade fair, attracted many citizens to stop and bring new vitality to more than 30 time-honored brands such as xinghualou, dafugui restaurant, laodafang, xinya cantonese restaurant, quanjude, and emei restaurant.

smart technology has not only become a "technological assistant" for business operations, but also brought new consumer experiences to consumers. walking into the meituan homestay exhibition area, you can see that in the wave of promoting the transformation and upgrading of traditional industries, the introduction of artificial intelligence technology has undoubtedly injected new vitality into the homestay industry. meituan homestay ai intelligent customer service assistant has excellent semantic understanding capabilities and can quickly respond to users' diverse needs. so far, it has responded to more than 2.3 million messages per month on average.

instant retail speeds up, green technology transformation

at present, digital technology and the real economy are merging at an accelerated pace, the demand for “everything delivered to your home within 30 minutes” is constantly being stimulated, and technological innovation is driving the upgrade of service retail experience.

from ordering medicine online to paying with personal medical insurance accounts and then to home delivery, the new option of buying medicine with medical insurance and getting it immediately is bringing more convenience to beijing residents.

at the ciftis, the meituan medicine purchase zone received widespread attention from citizens. many citizens, following the guidance of on-site staff, searched for "medical insurance" on meituan medicine purchase and conveniently found online pharmacies around them that support medical insurance individual account payment. so far, meituan medicine purchase has launched online medical insurance medicine purchase services in beijing, shanghai, shenzhen, guangzhou, qingdao, zhuhai, shangrao, dongguan and other cities.

in the past five years, the pilot construction of a strong transportation country has continued to advance, and the scale of instant delivery scenarios has continued to grow. ice water flies over the great wall "falls from the sky", and heatstroke prevention and cooling products can be delivered in as fast as 5 minutes by simply placing an order online. at present, meituan uav has opened beijing's first drone delivery route at the badaling great wall, a national aaaaa-level scenic spot.

at the ciftis, the automatic delivery vehicles with self-developed l4 autonomous driving software and hardware technology as the core also attracted much attention. it is understood that since 2020, automatic delivery vehicles have gradually entered the normalized trial operation stage in beijing, shenzhen and other places. every morning to night, meituan's automatic delivery vehicles pass through the streets and alleys of shenzhen, overcoming complex road conditions such as old urban areas, evening rush hours, and night markets, and efficiently responding to technical and trial operation challenges brought by rainy weather in summer, providing residents with normalized automatic delivery services for fresh food and groceries.as ofby the end of december 2023, the proportion of autonomous driving mileage exceeded 99%, and nearly 4 million outdoor full-scene deliveries were completed.

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