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in the past two years, the consumer market has been relatively sluggish, while economic growth has placed higher demands on consumer demand.there is also a lot of talk about consumption downgrade. whenever there is a decline in sales of a certain product in any field, someone will link it to consumption downgrade and argue that consumption downgrade is extremely serious.so, is this true? is there a consumption downgrade in china? the author believes that there are some paradoxes in the issue of consumption downgrade.

paradox 1: poor sales of commercial housing means consumption downgrade.compared with previous years, commercial housing sales in recent years have indeed been significantly sluggish. developers in particular have experienced tight or broken capital chains due to the continued downturn in the market. so, what is the reason for this phenomenon? is it a decline in residents' purchasing power or other factors? is it a downgrade in consumption? a fact that cannot be ignored is that when it comes to housing consumption, most residents have always lacked purchasing power, and housing prices are seriously out of touch with residents' actual purchasing power. otherwise, there wouldn't be so many "house slaves" overnight. why do the majority of residents still go into debt to buy houses when they know they have insufficient purchasing power? it's because housing prices have risen too fast, distorting the consumer psychology of the majority of residents. they all want to protect their limited wealth from serious depreciation by buying houses with debt, thus falling into a vicious circle. in other words,the booming real estate market in the past few years was based on the serious deterioration of the consumption structure of the majority of households. it was completely advanced consumption and over-consumption. only now is consumption the most rational and normal, rather than downgrading consumption.to describe normal consumption as consumption downgrade is precisely what some people do in order to continue to induce the general public to consume irrationally, consume ahead of time, and consume excessively.