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at 8 p.m. on september 11, simba did not start the live broadcast as scheduled, and the live broadcast function of his kuaishou account was blocked. at around 10 p.m. on the 11th, several netizens posted screenshots of their conversations with xinxuan customer service in the comment section of the latest video on his account. the screenshots showed that when consumers sent keywords such as "mei cai kou rou" and "moutai", xinxuan customer service replied that they would provide "industry condolence money."

at 11 p.m. on the 11th, a reporter from dahe daily and henan video's "kanjian" received a reply from the customer service of "simba 818 exclusive store", confirming the above news.

the reply stated that "188 yuan industry consolation money" would be provided for "mei cai kou rou", and the order information including order screenshots, payment screenshots, receipt information, and order screen recordings, as well as the mobile phone number, would be required. according to the order screenshots posted by many netizens, the price of this mei cai kou rou is 59.9 yuan.

in addition, in order to provide "9,000 yuan industry consolation fund" for the "year of the rabbit moutai", in addition to the aforementioned order information, an electronic traceability code issued by the guangzhou zhongjiu testing agency is also required. the agency will provide 7 days of free appraisal service.

a reporter from dahe daily and henan video "see" noticed that on the evening of the 11th, many netizens with ip addresses in shandong, guangdong, henan and other places posted screenshots in the comment section of simba's account video, saying that they had received the relevant funds. the transaction time was after 9 o'clock that night, and the transaction amount was 9,000 yuan. the payee was guangzhou xinyu network information co., ltd. tianyancha app showed that the company was a member of xinxuan group.

on the evening of the 10th, simba released a video saying that he would start a live broadcast at 8 pm on the 11th, bringing 100 million yuan to compensate the controversial products sold by the three sheep team. in addition, he would select all the questions he could answer and answer them truthfully in the live broadcast room. regarding the reason why he failed to live broadcast as scheduled at 8 pm on the 11th, xinxuan customer service responded that "no specific reason has been received yet."

during the live broadcast on august 31, simba and xiao yangge were selling the same brand of hairy crabs at different prices. simba then said that he was reported by xiao yangge's team. simba accused xiao yangge's team of having problems in quality inspection and after-sales service.

on september 4, the conflict escalated again. simba proposed that if xiao yangge did not take the initiative to compensate for the disputed products he sold, he would take out 100 million yuan to compensate the consumers on behalf of xiao yangge.