italian guy learns chinese to sell more chinese cars
2024-09-12
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in the golden autumn, the campus is filled with the joyful atmosphere of a new semester. at the school of applied chinese of beijing language and culture university, international students from all over the world came to register, and everyone wrote down their outlook for the new semester on the welcome display board.
matteo, a 24-year-old from milan, italy, is one of the freshmen this fall. before coming to beijing, matteo was a car salesman. "i sell chinese cars in milan."
because he has a special liking for chinese car brands and sees a vast market and opportunities for chinese cars going overseas, matteo decided to come to beijing to study chinese in depth and gain a more comprehensive understanding of chinese culture.
having just arrived in beijing for a week, he said he has already received countless surprises...
matteo in beijing
selling chinese cars in milan
the secret to sales is to let customers test drive
"my fate with chinese cars started by chance."
before coming to beijing, matteo had been living in milan and was a car salesman, mainly responsible for selling european high-end car brands. a year ago, his company introduced chinese car brands.
"my boss asked me if i wanted to try selling chinese cars." matteo thought that life should be full of attempts, so he agreed.
matteo admitted that the italian market's awareness of chinese cars is not high, "but i think if italians can truly understand the advantages of chinese cars, they will definitely like them."
at first, some italian consumers were skeptical about chinese cars. matteo would patiently introduce the technical features, design concepts and quality assurance of chinese cars to every customer, and would also invite customers to test drive.
matteo summarized a set of sales tips for chinese cars. "the most important thing is to let them try it!" matteo said, "many customers have a new look at chinese cars after the test drive. they are surprised at the outstanding performance of chinese car brands in driving experience and comfort."
"i not only sell gasoline cars, but also chinese new energy cars."
matteo said that some districts in milan have tax exemptions for new energy vehicles, and parking fees for new energy vehicles are cheaper in some areas. "the new energy vehicle i sell is very small and can be parked easily in many scenarios. customers are very surprised by this," matteo said.
study in beijing
“i love learning chinese so much”
after less than a year of selling chinese-brand cars, matteo's affection for chinese cars has grown.
he found that many automobile brands have made great achievements and progress in technological innovation, design concepts and quality improvement, and more and more italian consumers are willing to learn about chinese cars.
mateo thought that if he could speak chinese fluently, he might have more opportunities. after careful consideration, he decided to study chinese in beijing.
some of his friends were puzzled when they knew he was going to china to learn chinese. "there is also a confucius institute in milan, so it is very convenient to learn chinese." but matteo felt that "only if i come to china in person and experience the current life in china, can i feel a more real and three-dimensional china."
when he was in middle school in italy, matteo also learned some chinese and understood some chinese culture. at that time, he felt very close to china. "i know that china has the great wall, and i also heard that dumplings are delicious."
"my chinese teacher in high school graduated from beijing language and culture university, and she was the one who recommended me to study at this school." matteo said that within less than a week after the start of the school term, he had already made friends from all over the world at school, including his fellow italians.
"i love learning chinese so much." matteo is immersed in the joy of learning chinese every day.
when he doesn't have classes, he would go to various places in beijing with his friends. "there are all kinds of delicious food in beijing's hutongs. i ate three trays of xiaolongbao!" matteo also rode a shared bicycle to the bird's nest with his friends and experienced the convenience of mobile payment. he said that he was a loyal fan of mobile payment when he worked in milan, "and when i came to beijing, i enjoyed mobile payment even more."
make a plan
sell more chinese cars to italians
in beijing, matteo has another hobby, which is to "walk the streets" with his friends. he is keen on observing the endless stream of chinese cars on the road, and he is always very excited to "show off" his professional knowledge to his friends, introducing them to this chinese brand car, its performance, and that chinese brand car, what are the advantages.
during the interview, matteo took out his cell phone and showed the reporter from beijing youth daily his rich life in beijing over the past week. suddenly, he said, "my cell phone is made in china!"
because he has a vision for the future, matteo studies very seriously. in the process of learning chinese, in addition to daily communication, he also adds some professional learning plans such as "automobile manufacturing" and "automobile sales". "i hope to sell more chinese cars to italians in the future."
for him, cars are not only a means of transportation, but also a manifestation of the innovative and creative vitality of china's industry and automotive culture. they can also become a "language" of communication.
he knows that many chinese companies need more skilled employees. "i have to learn chinese well!" said matteo.
he took out his phone and checked the time. "i'm going to the library to study now." matteo said, "study hard and make progress every day!"
