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on the evening of september 11, the kuaishou personal account page of e-commerce anchor simba showed that the "live broadcast function of the account has been banned." previously, he had announced that he would compensate consumers with a total of 100 million yuan in the live broadcast tonight on behalf of another live broadcast celebrity "xiao yangge".

simba's personal homepage shows that the live broadcast function has been banned

it is understood that a week ago, simba posted a message saying that if xiao yangge did not take the initiative to compensate for the controversial products he sold, he would take out 100 million yuan to compensate consumers on behalf of xiao yangge.

on september 10, simba released two notices saying that at 8 pm on september 11, he would organize 200 customer service staff and 100 million yuan in funds to provide after-sales compensation services to other anchors, and would also answer questions from netizens during the live broadcast.

however, at 8pm on the 11th, simba did not show up in the kuaishou live broadcast room as scheduled. regarding the reason for the ban on live broadcast, the customer service of "simba 818 exclusive store" said that "the specific reason is not clear at present." as of press time, the relevant person in charge of xinxuan has not yet responded to the reporter's reasons for the ban on live broadcast.

currently, simba has more than 100 million followers on the short video platform, and xiao yangge also has more than 100 million followers. according to feigua data, the douyin account of "crazy xiao yangge" has lost 830,000 followers in the past seven days, with an average daily loss of nearly 120,000 followers.

it was also reported that not long ago, the two had jointly promoted a type of hairy crab. due to their competitive relationship, the two spoke rudely to each other in the live broadcast room. afterwards, the two exposed other negative news about each other, which attracted public attention.

however, no regulatory agency has yet intervened in the "war of words" between the two parties.

jimu news, cailianshe, beijing business daily, beijing youth daily, and the parties' accounts, etc.

(source: jimu news)

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