cooperation reached! jd logistics helps the century-old brand wei de feng solve the problem of cold chain logistics
2024-09-11
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chao news client reporter lu jia
recently, jd logistics and zhejiang time-honored brand and jiaxing intangible cultural heritage brand wei de feng officially signed a cooperation agreement. in the future, the two parties will carry out in-depth cooperation in logistics cold chain transportation and other aspects to jointly build a new benchmark for the logistics supply chain of the fresh food industry.
in recent years, against the backdrop of the rapid development of e-commerce and the continuously younger consumer market, many time-honored brands have embarked on a journey of brand iteration and actively explored ways to communicate with young consumer groups. wei de feng is a typical representative of them.
this mid-autumn festival, wei de feng once again focused on young people, and its snack food "e xiao feng" was newly launched in fresh-keeping packaging. with the rapid growth of sales in online channels, the brand's traditional supply chain has been under tremendous pressure and challenges. as a key link in ensuring food safety and quality, cold storage construction, transportation vehicles, consumables and equipment all require high investment, and are more demanding and more difficult to control than ordinary logistics. during holiday peaks such as the mid-autumn festival, merchants are particularly dependent on cold chain logistics for their ability to efficiently and quickly process orders.
in light of wei de feng's pain points and needs, jd logistics will provide it with deep cold storage and b2c fresh food preferential delivery services. relying on jd logistics' integrated supply chain advantages in the cold chain fresh food sector, it adopts the "national distribution warehouse + integrated warehouse and distribution" model - national distribution warehouses solve the problem of insufficient single warehouse capacity, helping wei de feng to ship quickly during the promotion period, greatly improving the order fulfillment timeliness.
in the warehousing link, jd logistics has improved the digitalization level of the cold chain link with its powerful nationwide layout of multi-temperature layers of cold chain warehousing. it can provide multi-temperature zones, full-link, systematic and platform-based testing and protection for all kinds of fresh products. it also has 7*24h monitoring temperature and storage, intelligent sorting and other capabilities to further ensure product quality.
image source: jd logistics
it is understood that jd logistics has formed a mature integrated supply chain solution for the food and fresh produce industry, which can give full play to the advantages of the five major capabilities of trunk lines, warehousing, distribution, packaging, and technology, and provide a full cold chain solution from product packaging, sorting to delivery, ensuring that the appearance and quality of the goods are intact when they arrive at the consumer's table. while helping merchants reduce logistics costs, it also improves consumers' shopping experience, thereby driving an increase in repurchase rates, helping old domestic brands cope with the peak in orders brought about by holiday promotions, and ensuring service quality.
this time, jd logistics participated in the jiahe green shade sichuan pingshan charity aid education event initiated by wei defeng, and delivered jd logistics charity aid gift packages to the students on the spot, and helped them send loving letters back to their hometown in pingshan.
in the future, jd logistics' integrated supply chain will always be centered on customer needs, and will continue to deepen its presence in six major industries, including fast-moving consumer goods, apparel, home appliances and furniture, 3c, automobiles, and fresh food. by optimizing inventory management, reducing operating costs, and efficiently allocating internal resources, it will help companies reduce costs and increase efficiency, and achieve high-quality growth.
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