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lotus' new model theory 1 officially announced: unveiled on september 17

2024-09-11

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it home reported on september 11 that lotus marketing director qiao xinyu announced today that lotus’ latest model “theory 1” will be unveiled on september 17.

according to sina auto, judging from lotus' product planning, the new car may be a new electric sports car previously code-named type 135, which will replace lotus elise and emira in the future. it is expected to be launched in 2027 and the price is expected to be about 75,000 pounds (it home note: currently about 699,000 yuan).

in 2021, the lotus brand released its product plan for the next five years and announced that it would "completely bid farewell" to the fuel era within five years, launching four models covering suvs, four-door coupes, pure electric sports cars, etc. among them, the pure electric suv eletre, code-named type 132, was launched in 2022, and the four-door coupé emeya, code-named type 133, was launched in 2023.

after that, the model codenamed type 134 is expected to be a crossover coupe, and type 135 is a pure electric sports car.

earlier this month, feng qingfeng, ceo of lotus group, said that lotus automobile will soon become the official chinese name of lotus. "in the minds of chinese consumers, the impression of 'lotus' is still very deep. 'lotus' itself is the transliteration of lotus, but when it comes to 'lotus', consumers will have more feelings."