september and october are the peak wedding seasons. should cultured diamonds still be worn on the hands? | financial hot comments
2024-09-11
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according to media reports, cultured diamonds, which have the same composition as natural diamonds and are difficult to distinguish with the naked eye, were once highly sought after by investors. however, after the hype, as the market supply and demand relationship changed, the price of cultured diamonds has now fallen to about 1/20 of natural diamonds. at the wedding scene in the golden september and silver october, when looking at the huge diamond in the hands of the newlyweds, the feelings and judgments of relatives and friends may be very different from now on.
"a classic six-claw one-carat diamond ring with d color can be taken away for about 3,000 yuan. if the workmanship is complicated or the color is better, it will be only about 4,000 yuan." in a cultured diamond store in zhengzhou, henan province, the staff introduced the prices of several display samples in turn. the store's diamond jewelry ranges from 50 points to two or three carats, and most of the prices do not exceed 10,000 yuan.
natural diamonds are defined by their natural properties, and a relatively stable price system is established accordingly. this process itself is a process driven by oligarchs from nature to socialization and custom. but at least one thing is unquestionable, that is, it is not artificial. cultured diamonds are only consistent with natural diamonds in physical and chemical properties, and are also named diamonds. however, cultured diamonds do not have the corresponding socialization and secularization process, so they cannot be treated the same as natural diamonds.
since people have a special preference for natural diamonds in the name of eternity, scarcity must be the factor that supports their preference for jewelry. diamond pricing agencies also strive to create and maintain this expression of scarcity. therefore, even if a large diamond has some flaws, it may become its unique natural identity and special highlight. on the contrary, artificially cultivated diamonds, because they are industrialized, mass-produced, standardized, and indiscriminately produced, do not have the metaphor of vicissitudes of life, so it is naturally difficult to enter the emotional appeal of vows of love.
it can be seen that it is unlikely that artificial products that simply replicate the physical and chemical properties of nature, or even surpass nature in production, will "overtake on a curve". the economic society is also fair, and the identity can be confirmed by price. the invention of the technology of cultivating diamonds was itself driven by the "fake economy". as for the fake economy, behind it is a kind of human instinct that is dissatisfied with one's own class identity but wants to whitewash it at a low cost. this instinct can indeed drive the economy, but it cannot drive a high-end economy, nor can it establish a high-end brand.
not only is it impossible for artificial products to have high-end brands, but also because there is no upper limit to production capacity, scale will inevitably lead to a decrease in production costs. therefore, no matter who wants to maintain high profits, or even has the urge to raise prices, there will inevitably be "troublemakers". in addition, "troublemakers" also include using "substitutes" to spread, such as continuing to brainwash ignorant groups. step by step, the public has been led to despise and abandon natural products. it is similar to letting a group that does not understand red wine perceive the top ten benefits of drinking red grape juice, thereby pulling this group over.
interestingly, gold is also a product of nature's reserves. diamond jewelry needs to be inlaid in 18k gold. this year, the price of gold has risen wildly, but the price of diamonds has fallen. in the past, diamonds were more expensive than gold, but now gold is more expensive than diamonds. the perception and value of gold prices are relatively stable, which further reflects that the development ceiling of the value of cultured diamonds is there. under the weak price, the enthusiasm for cultured diamonds from raw material production to terminal layout has cooled down. when the industry access mechanism and identification rules are not perfect, there can still be muddy waters. however, with the transparency of information, clear regulations, and popularization of identification, the natural shortcomings of cultured diamonds cannot be changed. in fact, if it must be called diamonds, it will always be inferior to natural ones.
text | yangcheng evening news commentator qi yaoqi
