news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

welcome the mid-autumn festival, the love of overseas chinese is even stronger. accompanied by the roar of gongs and drums, vigorous dragon and lion dance, the highly anticipated "moutai night" event kicked off during the 17th world chinese entrepreneurs convention.

the event was held in kuala lumpur, malaysia on the evening of september 10th, and was a feast of culture and exchange. moutai, a fine wine that originated from the feelings of home and country, once again demonstrated the pride of the chinese people.

the event was attended by selangor state executive councillor for investment, trade and public transport wong siew kiong, indonesian chinese chamber of commerce chairman chong kim heong, malaysian minister of science, technology and innovation political secretary wong simin, as well as ambassadors from the embassy of thailand, ambassadors from the embassy of the republic of kazakhstan, ambassadors from the embassy of cuba, dato' seri n. gobalakrishnan, president of the national chamber of commerce and industry of malaysia and the malaysian indian chamber of commerce and industry, dato' seri chua poh keong, first vice president of the malaysia belt and road committee, lim kim chung, ceo and chairman of esunny group, wang li, deputy secretary of the party committee, vice chairman and general manager of moutai group, and wang xiaowei, member of the party committee and deputy general manager of moutai group.

their arrival highlights the outstanding achievements and profound culture of the chinese community in the global business field, and also reflects the important influence of moutai on the international stage.

chinese businessmen around the world celebrate mid-autumn festival and celebrate family reunion with maotai

at the event, chinese specialties, wind and string instruments, and traditional performances were perfectly integrated with moutai, allowing chinese people living abroad to enjoy the flavors of their hometown and share their hometown feelings.

"'people today cannot see the moon of the past, but the moon today once shone on the ancients.' tonight, moutai comes from the chishui river to the rajang river, filling a cup with moonlight to pay tribute to inheritance, friendship and reunion; tonight, moutai goes from the dalou mountains to the mala new mountain, preparing a full plate of delicacies to pay tribute to life, the world and beauty." the toast by wang xiaowei, member of the party committee and deputy general manager of moutai group, brought the chinese present to a common spiritual home, a spiritual home belonging to the chinese nation. no matter where they are, the hearts of the chinese are closely connected.

"a large number of chinese have lived in southeast asian countries, especially thailand and malaysia, for hundreds of years. their traditional customs are the same as those of their chinese ancestors, and the festive atmosphere is particularly strong. as chinese liquor came overseas, moutai was included in everyone's celebrations. the influence of a large number of chinese has also allowed local people to better understand and appreciate moutai and fall in love with chinese liquor," shared liu long, moutai's distributor in thailand.

the word "home" is simple but has a strong meaning. at the moutai night, every guest can feel the warmth and kindness from their hometown. at this special moment, moutai is not just a bottle of wine, but carries the taste of home and conveys the blessing of reunion. the aroma of moutai seems to travel through time and space, connecting the hearts of wanderers and their hometowns.

maotai is always available wherever there are chinese people. cultural maotai transcends time and countries.

"moutai, you will never forget it after taking the first sip. the rich taste is hard to match with foreign liquor. the most amazing thing is that no matter how much you drink, you will not have a headache the next day and you will definitely wake up on time." chinese liang wenhui runs a family chinese restaurant in malaysia. he used to only drink foreign liquor, but he fell in love with moutai after tasting it once, and from then on, moutai must be used on important occasions.

as the top representative of chinese liquor, moutai enjoys a high reputation in the global chinese community. not only is moutai the first choice for festivals and business banquets, but many chinese people's emotional exchanges and cultural identities are also achieved with the help of moutai.

in the social activities of chinese businessmen, moutai is like a key, opening the door to communication and establishing connections and trust. at a business dinner, the opening of a bottle of moutai often heralds the beginning of cooperation. like an experienced old friend, it builds an invisible bridge for chinese businessmen with its elegant fragrance and profound history, making communication between each other smoother and allowing the seeds of cooperation to take root and sprout in the soil of mutual trust.

celebrate when you are happy, and express your sorrow when you are sad; you can sing praises of life or express your sorrow; you can drink with others or alone... in asian countries, wine culture has deep roots. with its unique brewing technology and historical heritage, moutai has occupied an unshakable position in asian wine culture. whether in the tropical rainforests of southeast asia or the bustling cities of east asia, moutai is the focus of social activities and high-end tasting.

in japan, singapore, thailand, malaysia... in different countries and regions in asia, the popularity of moutai speaks of its unique charm. it is often used as a gift to convey friendship and respect in international occasions. the existence of moutai allows people in asia-pacific to feel the common cultural heritage and even the connection of destiny. it is no longer a commodity, but a culture and emotion, a bridge to promote the common destiny of asia-pacific and connect the hearts of chinese people.

"culture is the 'emotional bond' that moutai resonates with the world. china's wine culture of 'wine for ritual, wine for the elderly, and wine for joy' embodies the cultural essence and wisdom of the chinese nation of 'respecting etiquette', 'moderation as beauty', and 'sharing and mutual benefit'." wang li, deputy secretary of the party committee, deputy chairman, and general manager of moutai group, pointed out in her speech at the event that moutai is "the pinnacle of chinese wine culture". moutai group has always firmly maintained the roots of wine culture, adhered to the concepts of "pleasing oneself" and "altruism", and is committed to providing consumers with the emotional value of "pleasing oneself" and "pleasing confidants", building a sustainable development ecosystem with relevant parties, and creating more value for society. "moutai is willing to share the profound historical heritage and cultural connotation of chinese liquor with the world with a bottle of fine wine that travels through time and across countries, so that the world can taste the unique charm of chinese liquor."

culture, craftsmanship and technology create the extraordinary charm of moutai, making the world fall in love with the oriental charm

"we must adhere to open development, further clarify our internationalization strategy, strengthen our confidence in internationalization, continue to do a good job in the international expression of the moutai brand and moutai culture, and constantly expand moutai's overseas 'circle of friends' to allow more global consumers to experience the oriental craftsmanship." on september 3, moutai group held a party committee (expanded) meeting to once again clarify its internationalization strategy and strengthen its confidence in internationalization.

as moutai's fragrance spreads around the world, its unique culture has also been deeply rooted in people's hearts. today, moutai is no longer just a brand, but also represents chinese culture and spirit. as china's position in the global economy continues to rise, moutai is also actively expanding its international market. through activities such as participating in international wine exhibitions, cooperating with international brands, and setting up exclusive stores in overseas markets, moutai continues to enhance its international influence and make the world fall in love with chinese liquor.

the latest data shows that moutai products have been sold in 64 countries and regions around the world, accounting for 77% of china's liquor exports. kweichow moutai's overseas revenue has also increased year by year. the annual report shows that kweichow moutai's overseas revenue in 2021 was 2.61 billion yuan, and in 2023, the overseas revenue has reached 4.35 billion yuan, an increase of 67%.

in may this year, wang li led a team to investigate the southeast asian market. she believes that "the southeast asian market is home to a large number of chinese businessmen, strong chinese-funded enterprises and a good development momentum, and there is a lot of room for moutai's internationalization." in kuala lumpur, malaysia, moutai night has become a new legend. "culture, craftsmanship and technology have jointly created the extraordinary quality and unique charm of moutai. they are the premise and foundation for moutai to transcend language, culture and region, connect the world and go to the world." wang li emphasized that this bottle of moutai wine is full of the dedication, professionalism and joy of countless craftsmen, making craftsmanship the "humanistic code" for the world to fall in love with moutai. moutai has always adhered to the principle of "making inheritance more traditional and innovation more modern". while adhering to traditional craftsmanship, it uses modern science and technology to analyze brewing principles and enable the inheritance of craftsmanship, making innovation the "core engine" of moutai's fragrance spreading around the world.

may we live long and share the beauty of the moon even though we are thousands of miles apart. with its unique charm, moutai allows chinese businessmen around the world to enjoy the bright moon and a cup of hometown wine even though they are thousands of miles away, and look forward to a better future together. in the future, cultural moutai will continue to carry the pride and dreams of the chinese people and penetrate into every corner of the world.