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over 4 million people made reservations and the price reached a sky-high price of 90,000 yuan. how long will it take huawei to "regain" the high-end market?

2024-09-11

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on the afternoon of september 10, after apple released the new iphone 16 series, huawei's first tri-fold screen mobile phone in the world was finally unveiled: the world's first tri-fold screen mobile phone mate xt extraordinary master was officially launched, with a starting price of 19,999 yuan.

the two tech giants chose to hold new product launches on the same day, which some people called "the collision of mars and earth in the mobile phone industry." not only that, the official release date of the two new mobile phone products was set on september 20.

"today, huawei has once again rewritten the history of the industry, turning science fiction into reality." at the press conference in the afternoon, richard yu, executive director, chairman of huawei's terminal business unit, and chairman of the intelligent automotive solutions bu, introduced that when the mate xt is unfolded, it reaches 10.2 inches, making it the world's largest foldable screen phone. when unfolded, it is 3.6 mm thick, making it the world's thinnest foldable screen phone.

on the online huawei mall, the number of reservations for the phone has reached 4.06 million. the reporter from china business news noticed that on the second-hand platform xianyu, the price of the mate xt, a three-folding screen phone, has been hyped up to at least 20,000 to 30,000 yuan, and as much as 80,000 to 90,000 yuan, or even several hundred thousand yuan.

chen jun, deputy general manager and chief analyst of sigmaintell, told the first financial reporter that huawei was the first in the industry to launch a tri-fold mobile phone. based on the current yield rate and supply chain inventory situation, the global sales of tri-fold mobile phones are expected to be about 200,000 units in 2024.

behind the sky-high prices: mass production still needs time