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with the rise of the trend of going overseas, more businesses are looking for cross-border market opportunities.

the launch conference of walt disney greater china 2025 consumer products division was held on september 10. in an interview with the first financial reporter, lin jiawen, senior vice president and general manager of walt disney asia pacific consumer products division, revealed that disney consumer products began to try to develop cross-border business last year. currently, nearly 70 partners in the asia-pacific region have officially started cross-border business, and many chinese brands have entered the southeast asian market.

it is understood that walt disney's business model is "content is king". after creating a series of ips, it develops various derivative products, including theme parks, cruise ships, clothing, food, daily necessities, cars, home appliances, etc. even musicals are the continuation of the ip economy.

currently, walt disney is divided into several major divisions: disney, pixar, marvel, star wars, 20th century fox and national geographic. each division has different ips and related derivative consumer products. walt disney will develop products and cooperate in product channels based on the attributes of each ip.

since last year, walt disney has launched a cross-border business strategy, which is to rely on disney's global resources to help local authorized partners to develop overseas. for example, after obtaining disney's authorized cooperation, a local retail company can open overseas sales channels and layout overseas markets through disney.

talking about the reasons and models for going overseas, lin jiawen told the reporter from china business network: "the overseas strategy has been in place for about a year. we are looking for partners and will start sales in june. the overseas plan can help partners expand the market and obtain more business opportunities. of course, it is also an opportunity for disney to increase performance and boost sales."