ping an of china ranked 9th among brandz's most valuable chinese brands, rising 2 places
2024-09-11
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on september 10, kantar millward brown released the "brandz most valuable chinese brands 2024" list. ping an of china ranked 9th on the list, up 2 places from the 2023 list. its brand value grew resiliently to us$20.514 billion, ranking first in the chinese insurance industry for the tenth time. the list specifically mentioned that ping an of china is committed to providing simple living solutions for chinese families and is a brand with brand ideals and a sense of trust.
faced with a complex and ever-changing external environment, ping an of china has achieved a counter-trend growth in its brand value ranking, which is inseparable from its forward-looking brand strategy and development concept. ping an of china has always strived to build a national brand that is trusted by the country, loved by the people, and keeps pace with the times, adheres to the people-centered value orientation, and helps build a strong country with high-quality financial development.
adhere to the original intention of finance for the people
satisfy customers' yearning for a better life
ping an's brand vision is to be people-centric and become a leading international integrated financial and healthcare service provider. as of the end of june 2024, ping an of china had 236 million individual customers, with one ping an customer for every six chinese.
whether buying a house, a car, insurance, or investing, saving, credit cards, or health, medical care and retirement, all can be solved through ping an's one-stop comprehensive financial and medical care services, so that customers can enjoy the "three savings" experience of "saving worry, saving time, and saving money" because of professional services. ping an life insurance launched the "111 speedy compensation" speedy compensation service of "reporting in one sentence, uploading with one click, and reviewing in one minute". as of the first half of 2024, the number of life insurance claims exceeded 2.58 million, the claim settlement rate exceeded 99%, and the fastest payment took only 10 seconds; ping an property insurance provides 200 million "good car owners" with a simple and convenient car life experience, and expands the scope of services to 82 items such as rescue, annual inspection, and designated driving.
facing the tide of the aging era, ping an of china has deepened its "insurance + medical" services, continuously upgraded products and services such as home-based elderly care services, high-quality health care communities, and "ping an family doctor" family doctor ace services, and effectively met people's needs and aspirations for a better life. as of the end of june 2024, home-based elderly care services cover 64 cities across the country, and a total of more than 120,000 customers have obtained home-based elderly care service qualifications; high-quality health care community projects have been launched in 5 cities; through the integration of suppliers, 100% cooperation coverage has been achieved with the top 100 hospitals and tertiary hospitals in china, with an internal and external doctor team of about 50,000 people and 233,000 cooperative pharmacies.
shouldering social responsibility
adhere to the fundamental purpose of financial services for the real economy
through its insurance, banking, asset management and securities businesses, ping an of china continuously allocates financial resources to key areas and weak links in economic and social development.
as of the end of june 2024, ping an has invested nearly 9.46 trillion yuan in supporting the development of the real economy, covering major national projects such as energy, transportation, and water conservancy, and fully safeguarding major strategic plans such as the "belt and road" and the guangdong-hong kong-macao greater bay area. ping an insurance's green investment scale is 124.877 billion yuan, the balance of green loans is 164.634 billion yuan, and 17.024 billion yuan of rural industry support funds have been provided through the "three villages project".
ping an of china insists on "insurance for protection" and plays its due role in protecting and improving people's livelihood, preventing disasters and reducing losses, and serving the real economy. in 2023, a total of about 2.9 billion yuan of disaster-related insurance claims will be completed; as of june 30, 2024, ping an of china has provided a total of 262 billion yuan of agricultural risk protection; in the first half of 2024, ping an ai seat service volume was about 870 million times, covering 80% of ping an's total customer service volume, and life insurance flash claims took an average of 7.4 minutes to close; the level of risk control continued to improve, and anti-fraud intelligent claims intercepted and reduced losses by about 6.1 billion yuan, a year-on-year increase of 4.3%.
practicing high-quality development
continuously improve the comprehensive strength of the enterprise
as a world-leading national financial brand, ping an adheres to the principle of "service first, integrity guarantee" for customers, provides employees with "career planning, a stable life and a happy life", creates "stable returns and asset appreciation" for shareholders, and fulfills the "grateful feedback and national construction" to the society, thereby continuously creating the greatest value for customers, shareholders, employees and society. for 36 years, ping an has adhered to its original mission of serving the national economy and people's livelihood, and with "comprehensive finance + medical care and elderly care" as its strategic fulcrum, the company's operating performance has remained stable and its overall strength has continued to improve. in the first half of 2024, the company achieved an operating profit of 78.482 billion yuan attributable to shareholders of the parent company, and the group's total assets exceeded 12 trillion yuan, making it one of the fortune global 500 for 15 consecutive years.
ping an of china said that the company will firmly follow the path of high-quality development, continue to implement the 16-character business policy of "focusing on the main business, increasing revenue and reducing expenditure, optimizing structure, improving quality and efficiency", deepen the implementation of the "comprehensive finance + medical care and elderly care" dual-wheel parallel, technology-driven strategy, and use the "three provinces" project as business guidance, service coordinates and long-term commitments to create a national brand that is trusted by the country, loved by the people, and keeps pace with the times, and contribute to helping china's modernization and comprehensively promoting the great rejuvenation of the chinese nation.
the "brandz most valuable chinese brands list" is one of the most authoritative and largest brand valuation lists in the world. the list organizers said that chinese brands are working hard to cross the threshold from good to excellent. in addition to ping an of china, the top ten brands on the list are tencent, moutai, alibaba, douyin, huawei, china mobile, haier, industrial and commercial bank of china, and pinduoduo.
source: ping an life insurance guizhou branch
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