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shenzhen news network, september 10, 2024 (shenzhen business daily reporter qi qi) as the mid-autumn festival approaches, the film market is about to usher in a wave of movie-watching craze. more than 20 films such as "wild child", "don't say it", and "wish you happiness" are crowded in the "mid-autumn festival". among them, the drama "wild child" starring wang junkai is far ahead in the box office with a pre-sale result of 20.387 million yuan.

the themes of this year's "mid-autumn festival" films are mainly family and love. family films include "determination to run away" starring yongmei and jiang wu, "wish you happiness" starring xiao yang and song jia, "the last thoughts" shortlisted in the "industry screening" of the first youth film festival, and "it's not too late to see you in the country" which was shown at the hong kong international film and television exhibition as an excellent recommended film of guangdong province.

romance films include "jiangnan: waiting for you where love begins" starring lai yumeng and liu dongqin, "south south" which won the "blue parrot" award at the china-brazil international film festival, "the new biography of xi shi" starring cao xiyue and ying haoming, and "a happy marriage" which tells the love story of two young couples.

in addition, this year's "mid-autumn festival" also presents a diversified theme structure. there is not only "wild child" focusing on the group of "children in social difficulties", "home by the yellow river" based on the story of planting winter jujube in dali, shaanxi, comedy films "big scene" and "revenge" bringing together many comedians, suspense film "all suspects" starring xiao shenyang and qin hailu, as well as thrillers of different eastern and western styles such as "don't say nothing" and "the ouija board", as well as animated films prepared for children such as "the monkey king conquers the demons", "the movie" and "the jungle flyer", which will bring different viewing experiences to audiences of different ages.

in terms of preview and pre-sale box office, as of 17:00 on september 9, "wild child" ranked first with 20.387 million yuan. "wild child" started pre-sale on september 3, and broke the 10 million yuan box office in less than 2 days. this achievement made it the fastest film to break the 10 million yuan pre-sale box office after the 2024 "spring festival", showing the audience's high expectations and attention to this film.

overall, the film market is expected to usher in a wave of movie-watching peaks during the mid-autumn festival. the diverse film selection will meet the needs of different audience groups and will also inject new vitality into the recovery of the film market. with the continuous supply of high-quality content, the audience's enthusiasm for watching movies is expected to be further stimulated, driving the chinese film market to continue to develop in a positive direction.