why "island boy" became a hot topic
2024-09-10
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recently, a variety show "island boys" launched by youku platform has become a hot topic. within 3 hours of its launch, the show quickly topped the hot search charts of weibo, douyin and other traffic platforms. the first broadcast received 191 hot searches across the entire network, quickly climbing to the top of the discussion charts of major platforms, and the on-demand rate has repeatedly set new highs.
since iqiyi created a new farming track, there have been many variety shows that want to "reproduce" "let's farm". tencent video's planting variety show "the longing to plant beans", mango tv's orchard variety show "young man in the field", and iqiyi's herding variety show "burning moon" have all been questioned by fans of "ten hardworking days" and have not yet been able to replicate a second successful case.
the reason why "island boys" can attract the audience's attention is that it does not simply imitate "let's farm". in terms of casting, no amateurs in the traditional sense were chosen, but a group of controversial figures with their own highlights were gathered, such as a self-media blogger with 2 million fans, a global traveler who had worked at apple, a former fencing athlete dong li, xu jinjiang's son xu fei, jin sha's boyfriend sun chengxiao, and ding zhen, who was hotly discussed on the internet. although most of them are not first-line stars, their popularity and topicality have made the program very attractive from the beginning. at the same time, "island boys" also showed a unique mind in the program arrangement. it did not deliberately pursue the harmonious atmosphere of traditional group variety shows, but directly showed the conflict between members in the fourth issue "table storm", creating a real and fierce conflict scene. with the above hot spots, it is on a different track from "let's farm", which sells warmth and authenticity, in terms of content, which greatly enriches the audience's entertainment choices.
while attracting the audience's attention, "island boy" also touched the sensitive nerves of some viewers. among them, the biggest point of the slot is the deliberately created contradictions in the program, which stimulated more viewers to have the desire to "chase the drama", and also made the audience question the authenticity and positive guidance of the program. "laissez-faire design" is indeed a highlight of the program. the original intention of the creators is to promote the fermentation of character relationships in a real situation, but the design of reality show content pays special attention to the grasp of "degree". if the program group gives too much, it becomes "acting"; if it gives too little, the guests become "headless flies". it is precisely because of the lack of accurate grasp of this "degree" that the program has been questioned for its scripted trend. chen yunong has been accused of being weird, disobeying orders, and having no team awareness in the program many times, while sun chengxiao has won the love and sympathy of the audience because of his advantages such as cooking, taking the overall situation into consideration, and knowing the degree. the effect of the plot editing has further strengthened this contrast in character settings. netizens' criticism of chen has become stronger, and their praise for sun has also increased... this quarrel was so intense that it even became a hot search.
in the fiercely competitive variety show market, in order to win traffic, program creators often use various means to create topics and heat. "island boys" chose to magnify and intensify the conflicts between the teenagers. this approach has increased the popularity and attention of the program to a certain extent, but also affected the reputation of the work to a certain extent.
in fact, this program has innovations and breakthroughs in its concept and content. "island boys" aims to convey positive life values by showing the life and growth of teenagers on the island, which undoubtedly has far-reaching significance. but the wave of popularity has gradually weakened the original concept.
a truly hit variety show does not rely solely on topics and eye-catching effects, but needs to dig deep and present the truth, goodness and beauty in human nature, and convey positive energy and positive information. this requires creators to always put the intrinsic value and significance of the program first, rather than just pursuing superficial click-through rates. only in this way can we create interesting, beneficial, and thought-provoking variety shows, and bring a better audio-visual experience to the audience.
(reporter tian kexin of dazhong news)
