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with the mid-autumn festival approaching, the innovative snack apple brand rockit apple brings you a global product and consumer experience, and a co-branded gift of the legendary film series "kung fu panda" by dreamworks animation, a subsidiary of up&e.

leveraging the success and popularity of the kung fu panda campaign in china, the rockit team behind the world’s first snack-sized apple launched a powerful omnichannel marketing campaign to drive demand. millions of rockit™ apples are now available, ready for chinese consumers to enjoy with family and friends during the mid-autumn festival.

"as one of the world's most beloved animated properties, kung fu panda allows us to reach millions of new consumers who are looking for fun, interactive products that the whole family can enjoy," said hu xin, rockit china marketing manager. "with kung fu panda, rockit will make great strides toward our goal of becoming the world's most beloved apple brand."

hundreds of thousands of tubes of kung fu panda-branded rockit apples and custom gift boxes will hit the chinese market this september, while creative point-of-sale displays, pop-up events and tasting experiences will introduce rockit™ apples to millions of new consumers.

the campaign will also feature subway ads at three major subway stations in beijing, shanghai and shenzhen (reaching more than 33 million commuters in two weeks), as well as outdoor media screens to attract consumers’ attention at key locations in major cities. digital apps and wechat campaigns will also direct consumers to the three major e-commerce platforms, while influencer promotions on xiaohongshu and purchase-gift events in physical stores will give away kung fu panda merchandise and rockit brand character rocki dolls.

julian smith, rockit's global marketing general manager, said chinese consumers have shown strong demand for rockit's unique apples. "we have seen sales in china increase year on year, and we expect this year's strong collaboration with kung fu panda to further drive this trend."

bringing a fresh twist to a traditional chinese festival is just one of the ways rockit is creatively promoting this unique apple brand, gradually winning the hearts of consumers around the world with every sip.

the kung fu panda series is rockit’s largest and first global collaboration to date, following successful promotions in china including pac-man in 2021, illumination entertainment’s minions in 2022, and pokémon in 2023.

meet the world's first snack-sized apple^*

about universal products & experiences

universal products & experiences (up&e) drives the expansion and advancement of nbcuniversal’s iconic brands, intellectual property, characters and stories around the world. these brands are based on a broad portfolio of works created by universal pictures, illumination entertainment, dreamworks animation, and nbcuniversal television and streaming. up&e does this through innovative physical and digital products, engaging retail and product experiences at global theme park destinations (including owned and third-party ip), venue-based entertainment attractions, e-commerce platforms, and retailers around the world. in addition to global brand strategy and creative, up&e’s three business lines include consumer products, gaming & digital platforms, and theme park products & retail. up&e is part of universal studios & resorts, part of nbcuniversal, which is a subsidiary of comcast corporation (nasdaq: cmcsa).

about dreamworks animation's kung fu panda franchiseinspired by traditional martial arts and set in ancient china, the kung fu panda franchise tells the legendary story of po, a round-eyed knight whose passion for kung fu is matched only by his insatiable craving for delicious food. the first film in 2008 was nominated for an academy award and became dreamworks' highest-grossing original animated film. with the release of kung fu panda 4, the franchise has grossed more than $2 billion at the global box office. with a massive fan base, the franchise has expanded into consumer product initiatives across multiple categories, video games, an emmy-winning television series, and theme park attractions at universal destinations and resorts around the world.

about rockit

20 years ago, rockit was just a small idea, a seed. while the world was chasing bigger apples, we did the exact opposite. we created the perfect snack-sized apple, full of flavor and quality. then we had another idea - to put the apple in a 100% portable and recyclable tube. and because we grow apples in 10 countries around the world, our apples stay fresh year-round.

in a world of sameness, differences are what make us stand out and lead. we innovate to be faster, stronger, fresher. we have a unique advantage and a vision to be the world's favorite apple brand. and we're doing it the unique rockit way. in this way, we inspire people around the world to love a different kind of apple and conquer the world their way, one bite at a time. rockit every day!

rockit began with an idea 20 years ago. while the rest of the world was chasing super-sized apples, we did the opposite. in hawke's bay, new zealand, we created a perfectly sized apple that was unique in the world and packed it with rich fruit flavour and deliciousness. then we thought again and created unique premium packaging that transcends categories and stands out on shelf. our apples are now sold in over 30 regions around the world and grown in 10 regions, meaning they are fresh all year round. in a world of homogenisation, being different is how we stand out. pioneering innovation. faster, better and fresher. we have a winning advantage and an ambition to be the world's favourite apple brand. in true rockit style, we do it in our own unique way. that's how we inspire people around the world to fall in love with an apple that's different and take on the world, bite by bite, their own way. a rockit every day.