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boss's collection includes luxury men's and women's ready-to-wear, known for its signature craftsmanship, exclusive designs, and exquisite details and materials. in the fall/winter 2024 season, boss looks back to the brand's classics, combining exquisite tailoring with innovative silhouettes and textures. the collection draws inspiration from nature, showcases modern tones, and presents luxurious materials such as ultra-soft bisontex fabrics and wick cashmere in an excellent and sophisticated way.

the new advertising blockbuster is performed by zhang binbin, the brand ambassador of boss greater china. the scenes are shot in the snow-capped mountain pastures and danxia landform canyons of the tianshan mountains. he wears the boss 2024 fall/winter collection and the boss eyewear series, and travels through the exquisite and majestic natural gallery, which coincides with the craftsmanship clothing concept advocated by the boss collection.

in the new season's boutique men's clothing, the innovative wide-style suits and coats are made of yak wool fabric, showing a unique sandy gray-brown tone, while the gray classic double-breasted suit is integrated with luxurious corduroy cashmere fabric. another core look is presented in a more casual silhouette and fresh pink tones. the luxurious corduroy shirt-style top is perfectly matched with a flannel jacket and cashmere trousers, which subtly expresses the new season's boutique style.

the new boss boutique series of women's clothing also chooses ultra-soft cord cashmere fabric to create a two-piece suit that is both exquisite and fashionable, and there is also a multifunctional lambskin jacket with a waist drawstring design. these items exude a modern and timeless charm through sharp shoulder contours, unique tailoring and calm earth tones.

as the core work of boss's all-weather lifestyle wardrobe concept, the boss 2024 fall/winter collection is now available in selected boss stores, boss.com and official online channels.

about boss and hugo boss:  

boss is designed for bold and daring personalities who follow their own lifestyle, with passion, style and purpose. boss pieces are designed to be dynamic and contemporary, for those who are fully engaged and follow their inner guidance without reservation: they believe in "self-mastery". the boss brand offers a collection of traditional tailoring, high-performance suits, casual wear, denim, sports and leisure wear and accessories to meet the style needs of smart consumers. licensed products include fragrances, eyewear, watches and children's clothing collections to further complete the product line. customers can experience the world of boss in 489 stores around the world. boss is the core brand of the hugo boss group, one of the world's leading companies in the field of high-end apparel. the hugo boss group sells its collections through approximately 7,800 points of sale in 131 countries around the world and on hugoboss.com in 73 countries. headquartered in metzingen, germany, the company has approximately 19,000 employees worldwide and sales of 4.2 billion euros in fiscal 2023.