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china's new energy vehicle market penetration rate and technological innovation lead the world, becoming a new national competitiveness card. the "acceleration" demonstrated by high-end smart electric brands represented by zeekr is a microcosm of the booming development of china's new energy vehicle industry.

on september 9, the 100th zeekr store, also the 470th store in the world, opened in chongqing hongjin avenue. at the store opening ceremony, zeekr delivered its 320,000th new car. it took 34 months from 10,000 to 320,000, setting a new record for the delivery speed of new pure electric vehicles.

since the launch of its first product, zeekr 001, in 2021, zeekr has released four models in more than three years, including zeekr 007, zeekr 009, and zeekr x. the first luxury large five-seater suv, zeekr 7x, made its debut at the chengdu auto show at the end of august and has been opened for pre-order. it will be officially launched on september 20. the family-friendly large five-seater zeekr mix will be launched in the fourth quarter, and zeekr's product matrix will be expanded to six new models.

mala car news learned that in 2024, zeekr will strengthen the construction of diversified channels such as zeekr space in third- and fourth-tier cities, further strengthen the channel layout in markets at all levels, realize channel sinking, and open up greater growth space for the brand.

in addition to accelerating the expansion of its store footprint, the speed of zeekr's technological innovation has also attracted the attention of its peers. for example, mercedes-benz r&d center has designated zeekr 001 as the first chinese new energy best-selling car to be disassembled to study "why can chinese car companies achieve high configuration at low cost?"

this brings us to the sea architecture, which was built by geely group over five years and with an investment of over 20 billion yuan. it is the world's first pure electric architecture. under this architecture, self-developed high-performance electric drive, integrated die-casting, heat-spreading and fire-free battery safety technologies are common to multiple models, and the scale effect reduces costs and increases efficiency. six zeekr models have been launched in more than three years, and they have become benchmarks in their respective market segments.

as a result, the zeekr 001 has repeatedly won the first place in sales of all luxury mid-to-large sedans. the zeekr 009 is glorious. after only three months on the market, the orders have exhausted the annual production plan.

at the same time, against the backdrop of profound changes in the global market competition landscape, the strong performance of china's new energy vehicle market will surely further enhance its competitiveness in the global automobile market. according to data from the china association of automobile manufacturers, in july 2024, 103,000 new energy vehicles were exported, a month-on-month increase of 20.6% and a year-on-year increase of 2.2%. from january to july 2024, 708,000 new energy vehicles were exported, a year-on-year increase of 11.4%.

as the most globalized chinese private automaker, geely aims to become the volkswagen group in the era of new energy vehicles. currently, nearly one-third of geely's more than 120,000 employees worldwide are overseas; overseas sales account for nearly 40% and overseas revenue accounts for about 50%.

for geely, zeekr shoulders the global mission of geely's high-end pure electric vehicles. zeekr models are developed based on the world's most stringent automotive safety system, quality system, carbon traceability system, etc., and are manufactured to meet international standards such as the global five-star safety standard and eu carbon footprint certification. zeekr 001 and x have obtained eu and un safety certifications.

as of the end of july 2024, zeekr has entered more than 30 major markets, including the netherlands, sweden, thailand, the united arab emirates and saudi arabia, and continues to establish scale market advantages; the right-hand drive model of zeekr x will start delivery in thailand on august 1, and the right-hand drive version of zeekr 009 is expected to start delivery in the fourth quarter, fully developing the global right-hand drive market; the goal is to further expand to mainstream markets such as europe, latin america and oceania before the end of this year.

from exporting products to exporting brands, from exporting ecosystems to exporting models, zeekr will run at a faster speed in the automotive market with its unique competitiveness and geely's deep empowerment.