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nine out of ten consumers are buying autumn clothes: beijing's seasonal consumption is on the rise

2024-09-10

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after continuous rainfall, the temperature in beijing dropped "cliff-like" compared to a week ago.

according to china weather network, beijing will still have rainfall on september 10, with gusts of level five or six. starting from september 9, the maximum temperature in beijing will drop to just over 20℃. after the rain ends at night, the north wind will gradually rise.

the coolness of autumn has arrived earlier than in previous years, and the cold weather has also activated beijing's seasonal consumption. last weekend, xiao wu, a resident of chaoyang district, went to the outlet with his family and bought early autumn clothes for his family almost all at once - sweatshirts, sports trousers, women's knitted sweaters, sports shoes including children's white shoes, etc. in the bustling outlet, a shopping guide of a sports brand said, "nine out of ten consumers come to buy autumn clothes, and sports shoes and sweatshirts are the best sellers."

autumn-related consumption has recently become the mainstream in beijing. data from vipshop, an online sales website, shows that since the start of the autumn new fashion promotion at 8 pm on september 7, autumn clothing sales in beijing have been outstanding, with children's pants, women's sweaters, and women's shirts ranking at the top of the sales. sales of women's coats increased by 120% year-on-year, while sales of children's sweatshirts and women's sweatshirts increased by 122% and 78% year-on-year respectively.

according to a relevant person in charge of vipshop, from the perspective of consumption trends, beijing's autumn clothing consumption, consumers prefer well-known brands, but also pay attention to more cost-effective discounts, and the trend of pursuing "quality at a low price" is quite obvious. at the same time, autumn clothing in mountain outdoor and new chinese styles are also popular among consumers.

on the streets of beijing, autumn clothes are a necessity

in addition, it is understood that as the mid-autumn festival approaches, the consumption of mooncakes, liquor, nutritional supplements, etc. is also increasing. in beijing, the most popular mooncakes are still the time-honored mooncakes. low-sugar mooncakes such as daoxiangcun, huamei, and jinjiu mooncakes are popular this year. on multiple e-commerce platforms, the sales of low-sugar mooncakes have doubled.

the autumn mood in the north will continue. according to the meteorological analyst of china weather network, the precipitation in the north will decrease significantly in september, and the cool and refreshing weather will increase. however, due to the unusually strong subtropical high pressure this year, the cold air affecting the north has become active again, making the northern region maintain a rainy pattern. it is expected that in the next ten days, the rainfall in the north will be significantly higher than the same period in previous years. judging from the temperature in beijing, the lowest temperature in beijing will drop below 20℃ in the next few days, and autumn clothing will become a "necessity". (picture provided by the company)

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