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rural women's inspirational competition variety show shows the power of rural "her"

2024-09-10

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china youth daily client news (china youth daily/china youth network reporter zhang min) recently, the rural women's inspirational competition variety show "flowers bloom" was broadcast on both hunan satellite tv and mango tv. it presented a multi-dimensional and three-dimensional picture of the characteristic villages and rural women of the new era, sparking widespread discussion.
for a long time, the image of rural women in the public's concept is inseparable from stereotypes such as "dark", "thin" and "rustic". "flowers bloom" invites 36 rural women to show their daily lives, breaking the state of aphasia of rural women's image in the context of mass communication. through the lens, the program shows the audience the charm and energy of women in the countryside, and also provides 36 women with the opportunity to show and express themselves.
the guests participating in the program come from all walks of life. zhang guifang, a village party secretary from henan, has transformed her hometown from a "left-behind village" into a "rainbow village" that attracts tourists. what can be felt from her is the unique advantages of female village cadres, such as meticulousness, patience, gentleness and affinity. mingyue, a "second-generation returnee chicken" from leshan, sichuan, went abroad to study as a child with the help of her parents selling eggs. after returning from school, she "inherited the family business" and now has a national standard demonstration field and a provincial key leading enterprise in the vertical sector of laying hens.
in addition, there is gu yayi, an international supermodel from the kirgiz ethnic group in xinjiang. she not only walked out of the mountains and walked through milan fashion week and paris fashion week, but also participated in the short film "promise of pamirs" which received nearly 30 million views. she spontaneously became the cultural tourism ambassador of her hometown. ji meiying from baoting li and miao autonomous county, hainan province, took on the responsibility of taking care of her three younger sisters and elderly grandmother after her father passed away, and she carried all the storms outside with her small shoulders.
stills from the show. photo provided by the interviewee
stills from the show. photo provided by the interviewee
the staff of the program said that through the program, the audience saw that women are the main actors in the rural revitalization strategy. their potential has played a vital role in promoting rural development. they strive to transcend the boundaries of traditional rural images, face various challenges with perseverance, and strive to be their own "guides" and "companions" of the times. in subsequent programs, they will continue to face the five major "village tide projects", exert their agricultural abilities, skills, and talents, and complete multi-dimensional challenges to show the natural beauty of the "flowers" in the rural fields.
source: china youth daily client
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