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the current automobile market is undergoing an iteration and innovation from fuel power to new energy power. in this process of survival of the fittest, many classic models are facing the risk of being eliminated by the market.

but in the history of the chinese automobile market, the first joint venture suv with sales exceeding 3 million units appeared. not surprisingly, it was the dongfeng honda cr-v.

dongfeng honda cr-v was launched in 2004. it took 10 years to sell the first 1 million units, and in the second 10 years, it doubled the sales from 1 million to 3 million units.

what has enabled cr-v to remain popular in the current chinese auto market for 20 years?

quality evolution, constantly meeting consumers' experience demands

there is no doubt that cr-v has thoroughly studied the domestic market since entering the country.

cr-v focuses more on urban car use scenarios. for example, it improves consumers' comfort during driving by lengthening the body, using flexible "magic seats" and independent armrests on the front seats.

after cr-v became widely popular among consumers, this car began to "take off" and continued to evolve in technology.

dongfeng honda first introduced the second-generation cr-v and brought the i-vtec variable valve timing technology to the chinese market. with this technology, cr-v has laid the foundation for the reputation of japanese cars with its advantages of high performance and low fuel consumption.

the third-generation cr-v brings sohc i-vtec technology and lcd information display; the fourth-generation cr-v is equipped with the econ intelligent green energy-saving assistance system to further reduce fuel consumption; the fifth-generation cr-v's rui hybrid system and rui hybrid e+ models use i-mmd technology to reduce fuel consumption to a new low...

today, cr-v is intelligent, efficient and versatile, and it continues to adapt to market changes and meet the needs of different consumer groups. its spacious and comfortable interior, excellent fuel economy, reliable safety performance and technological configuration that keeps pace with the times have made it an ideal choice for many families.

the fourth-generation i-mmd dual-motor hybrid system is equipped with e:hev oil-electric hybrid and e:phev plug-in hybrid models on the basis of fuel models, making it the first joint venture model with three power options. it has brought cr-v into the era of strong electric and intelligent hybrid. it is not only in line with the industry development direction in the new energy era, but also has won the recognition of the vast majority of users with its energy-saving, practical, and easy-to-drive qualities.

in the field of vehicle intelligence, the new generation cr-v lives up to its name as the "technology honda". the honda sensing 360 safety super-sensing system, which is the first to be equipped in the new generation cr-v, applies a lot of technology and experience accumulated by honda in the research and development of l3 autonomous driving technology, and effectively integrates with china's advanced intelligent technology and resources, bringing the safety of urban suvs to a new level. at the same time, the rapid introduction of the honda connect 3.0 intelligent navigation system also makes the new generation cr-v "one step ahead" in intelligence through intelligent configurations and experiences such as home link, digital key, frameless hud, and ar real-scene navigation.

it must be admitted that as the domestic automobile industry accelerates towards an era of new energy and intelligence, the new generation cr-v continues to lead the trends and trends in china's urban suv market through "one step ahead" technological innovation, and also gives the new generation cr-v more lasting vitality.

car owners say word of mouth is the most important

"everyone knows about this car, and word of mouth is the best advertisement."

when asked why he chose cr-v, mr. wang's answer was direct and frank: "many of my friends drive this car, and some have driven it for hundreds of thousands of kilometers without any problems. it has a very good reputation and it retains its value." he believes that with so many people using cr-v, his choice must be the right one.

mr. wang's answer reflects the three major advantages of cr-v: large number of vehicles in use, good reputation, and value retention.

cr-v is not only a "legend" in the chinese market, it is also a best-selling model worldwide. since its launch in 1995, cr-v has sold more than 11 million units worldwide in 24 years, with one cr-v sold every minute. it has created an unprecedented sales boom where people were in a long queue to get a car, becoming a phenomenal model.

as a typical representative of the "leisure" culture, consumers in sichuan tend to choose models with spacious space, strong practicality and low maintenance costs. therefore, the cr-v, which has stable quality, large interior space and low failure rate, has become a very popular model among consumers in sichuan and even the southwest region.

indeed, for a car model to become an "evergreen" in the market, it must be inseparable from its brand, technology and reputation. honda's global brand influence and the recognition of the cr-v model's product strength by global users have also contributed to the superb value retention rate of the cr-v generation of legendary cars. since its birth in 1995, cr-v has gone through six generations of model changes. from 2009 to 2012, cr-v won the no.1 value retention rate of the same class of models in jdpower for four consecutive years, and won the no.1 value retention rate of the same class of models again from 2018 to 2023.

looking at the outstanding achievements of dongfeng honda cr-v since 2004, it has achieved great success in both sales and value retention. it has not only created a new track for urban suvs in china, but also brought users a sense of value that exceeded their expectations with its excellent value retention rate. the reason behind this is that it puts users first and constantly uses new technologies to meet the needs of current consumers.

in the era of electrification, dongfeng honda is still constantly breaking through itself and satisfying the discerning chinese consumers by importing global vehicle technology. in terms of vehicle manufacturing technology, cr-v strictly follows dongfeng honda's global manufacturing standards and adopts advanced production technology and equipment to ensure that each vehicle meets the highest quality standards, which has been consistent for more than 20 years.

from the perspective of product layout, cr-v has both fuel version, hybrid hev model, and plug-in hybrid phev model, which truly covers all power driving. on the one hand, this reflects honda's strong technical accumulation, and on the other hand, it also reflects cr-v's emphasis on the market and users. as a flagship model, cr-v deserves to be equipped with these latest technologies and resources.

therefore, dongfeng honda's keen insight into the market, its people-oriented car-making philosophy, and its constantly disruptive product advantages have kept it at the forefront of the market and ahead of its peers. in the more intense market competition in the future, no one can say who will be the winner, but the only correct and healthy development direction is to serve the audience with technology.

we also have reason to believe that cr-v will inherit dongfeng honda's consistent high reputation and high quality, and will continue to carry out technological innovation and product upgrades, and achieve a new milestone of 4 million sales at a faster speed.