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huawei

according to reuters, huawei is about to launch a three-fold mobile phone on tuesday, hoping to expand its lead over apple in china through this new form factor. at present, foldable screen mobile phones have become popular in china.

just hours after apple unveiled the iphone 16, huawei will hold a launch event for its new z-shaped smartphone, the mate xt. the phone was shown on huawei mall the day before. huawei mall's website showed on tuesday that the mate xt has received more than 3.3 million orders. in comparison, data from research firm idc showed that the total shipments of the entire foldable screen phone market in the second quarter were only about 4 million units.

huawei has successfully launched a series of mobile phones since last year. the launch of the latest three-fold mobile phone will enhance its competitiveness with apple in the chinese market. huawei's product line already has different forms of foldable phones. the strong sales of these phones in the chinese market helped huawei surpass samsung electronics this year and become the world's largest foldable phone supplier.

huawei's mate xt foldable phone

however, analysts point out that the high price and limited supply are likely to make the tri-fold phone more of a symbol of huawei's technological strength rather than a major sales driver.

“the upcoming huawei products are not expected to have a significant impact on samsung and apple’s business in terms of sales volume,” said jene park, an analyst at research firm counterpoint. “the quantity of product supply is limited. however, it may have some impact on sales in certain chinese markets.”

idc data shows that the foldable smartphone market shipped 3.9 million units in the second quarter, a year-on-year increase of 57%, mainly due to the entry of chinese smartphone manufacturers into overseas markets. however, it still only accounts for 1.3% of the overall smartphone market. in the second quarter, the total global smartphone shipments were 292.2 million units.

"the average consumer still has limited understanding of foldable phones, let alone the benefits and value of these products," said will wong, a senior researcher at idc.

high prices are another obstacle. although the price of the mate xt is unknown, the retail price of the mate x5 in china last year was still more than 10,000 yuan, almost twice the price of the new iphone 15. jenny park said that solving problems such as screen wrinkles and reduced durability due to the use of more hinges is also important for the use of foldable products.

idc said that in the second quarter of this year, huawei became the world's largest seller of foldable screen phones with a market share of 27.5%, ahead of samsung's 16.4%. in the domestic chinese market, huawei's foldable screen phone market share rose to 42%, ahead of vivo and honor. in china's overall smartphone market, apple's ranking fell from third to sixth in the second quarter, while huawei rose to third thanks to strong sales of its latest smartphones. (author/xiao yu)

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