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listen to the songs in the fireworks and feel the power of life. at 8 pm on september 7, the 2024 lijiang folk music season finals, co-organized by the publicity department of the cpc lijiang municipal committee and beijing kuaishou technology co., ltd., was held at yuhe square in lijiang ancient town and broadcast live on kuaishou. after nearly a month and hundreds of roadshows, 15 anchors officially stepped onto the stage of the finals. after three rounds of competition, including anchor individual battle, supporting performance and singing, and championship, runner-up and third place, xu xiangyang, chen juju and shen jiayi won the championship, runner-up and third place respectively.

15 anchors put life into songs and start a heartwarming music journey

during the three-hour live broadcast of the finals, 15 outstanding singing and playing anchors from kuaishou brought the audience a heartwarming folk music journey. the dusk of lijiang town, the corner of the old street, the frog croaking in the rice fields, and the trivial daily life of love and dreams were all sung by the anchors. the persistence in music and the love for life also flowed slowly with the plucked strings and the jumping black and white keys, reaching people's hearts. while the audience in the live broadcast room voted for their favorite contestants, they also expressed their yearning for lijiang in the comment area. data shows that the total number of viewers of the finals live broadcast reached 130 million.

at the beginning of the live broadcast, the band xia tianbo, known as the divine song maker, appeared with the original song "little baby". the cheerful tune instantly ignited the atmosphere online and offline. the yi boy @别问是友歌 used his pure voice and gentle guitar to describe the warm time. independent musician wang xiao sang an original song "lijiang" about the snow-capped mountains, sunsets, poetry and distant places here. follow the rhythm of the hand drums of the sunny sisters and feel the hospitality of lijiang in "i'm waiting for you to come back in lijiang".

after three rounds of competition and online and offline audience voting, xu xiangyang, a brave yi boy who pursued his dream, chen juju, a famous kirin boy, and shen jiayi, a sister who healed fans with her voice, finally won the first, second and third place. they went all the way from online to offline, from the kuaishou live broadcast room to the stage of the lijiang folk music season finals, and behind them was their love and persistence for music. as the 15 anchors performed the musical poem about life at the end of the live broadcast, "life has thousands of definitions, and music is the unchanging expression. embrace the fireworks of the world, and each of us is a singer of life."

multiple parties work together to discover outstanding singing and playing hosts, adding fuel to lijiang's cultural tourism

as a new content ip, kuaishou's 2024 lijiang folk music festival fully combines the local characteristics of lijiang. folk songs for life have a broad mass base here and can better arouse people's emotional resonance. on the other hand, in order to better expand the dissemination of the lijiang folk music festival, kuaishou has fully empowered through online live broadcasts, story broadcasts, offline roadshows and other forms, allowing excellent singing and playing anchors to be discovered and helping them to step onto a bigger stage and be seen by more people.

in addition to the 15 singing and playing anchors who appeared on the final stage, during the roadshow from august 30 to september 3, 36 outstanding singers and bands held nearly 100 roadshows in lijiang ancient town, jade dragon snow mountain blue moon valley, baisha ancient town, shuhe ancient town and other places. many of them are roadside singers like @平老板好帅帅, with a guitar and a sincere heart, and anywhere can be a stage. the 2024 lijiang folk music festival not only makes these people shine, but also allows local musicians such as @日光倾城小小, @丽江晴天, @晴天妹妹 to walk through the window to a bigger stage through the live broadcast camera. data shows that the cumulative number of views of topics related to the project is 1 billion.

in addition, the 2024 lijiang folk music festival has also become an important way to continue to show lijiang's unique natural style, urban life and cultural characteristics. since the event was launched on august 9, one after another pleasant folk music rhythm has been flowing in lijiang. with its unique charm, it has attracted many tourists and injected new vitality into lijiang's new cultural tourism industry. according to official statistics, from july to august, lijiang is expected to receive 16.8363 million summer tourists, an increase of 11.35% year-on-year. the holding of the kuaishou 2024 lijiang folk music festival has added another "fire" to this already charming city. "follow the folk songs to travel, and go to lijiang with the songs." now, "going to lijiang, which is reluctant to leave, to listen to folk songs" is gradually becoming a must-have on the travel list of many tourists.

singing the musical poetry of life amid the mundane world, kuaishou’s live content ip highlights the platform’s underlying color

in recent years, kuaishou has launched a number of content ips centered on talent anchors, such as kuaishou live broadcast stage, kuaishou anchor stage, and national art new show. with rich entertainment and cultural content as the core, it provides a broader stage for talent anchors who love music, dance, etc. by focusing on different segments. it not only enriches the entertainment life of the audience, but also helps to significantly improve the popularity and influence of excellent anchors. in addition, the combination with local cultural and tourism resources has promoted the development of the local cultural and tourism industry.

whether it is the 2024 lijiang folk music festival or the kuaishou live broadcast stage, the platform's gene of "embracing every kind of life" is behind the innovation of kuaishou's live broadcast content ip. on kuaishou, there are young anchors from all over the world with different identity labels, diverse growth backgrounds and colorful dreams. they are ordinary office workers, independent musicians, dream-chasing teenagers... they all love life and can see infinite possibilities here.

they use music to tell stories of thousands of lives, use songs to open up the bustle of the streets and alleys, record the warmth of ordinary life, sing for themselves, and sing for life. while these singers of life use music to convey power, they also further promote the prosperity and upgrading of kuaishou's live content ecology, bringing viewers a richer, more diverse, and high-quality live content experience. although the kuaishou 2024 lijiang folk music festival has come to an end, the musical poetry of life that everyone can sing continues.