kuaishou e-commerce launches one-hour delivery service. iphone 16 can be delivered within one hour at the fastest
2024-09-10
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on september 10, kuaishou e-commerce announced the launch of the 12-hour delivery service, which currently supports the purchase of apple products. after logging into the kuaishou app, users can search for iphone 16 to enter the exclusive reservation page. starting from september 20, users who place orders for iphone 16 series products will be able to receive delivery within 12 hours in more than 300 cities including beijing, shanghai, and guangzhou, and can enjoy 12 interest-free installment payments during the new product period.
it is understood that kuaishou's e-commerce hourly delivery service introduces apple offline authorized dealers and their stores through the o2o model. after users place an order on kuaishou, the platform can match the buyer to the nearest store based on the buyer's address. the fastest delivery can be made in one hour. if the delivery range is exceeded, sf express will deliver the goods the next day. this cooperation is also kuaishou's first attempt at the hourly delivery business, which will provide a very good business example and business model reference for subsequent similar formats, greatly increasing the platform's product supply.
while meeting users' consumption needs, the hourly delivery service also enhances kuaishou's e-commerce ability to launch new products. from a logistics experience perspective, the hourly delivery service enables users to experience the charm of new products at the first moment. this immediacy can stimulate consumers' desire to buy and create favorable conditions for the launch of new products.
at the beginning of this year, kuaishou e-commerce consumer electronics and home furnishing industry launched a special plan for new products. the plan provides brands with a global deterministic business position through global traffic support for new products, upgrading new product reservation gameplay, and creating exclusive marketing ip for new products. in the general shelf field, brands can obtain high-quality channel resource recommendations such as mall big brands and ten thousand people group; in the search scene, mobile phone new product calendar service is also launched. with the help of platform resources, brands can achieve a pulsed outbreak on the first sale day on kuaishou and maintain stable sales within 180 days of listing, thereby extending the new product cycle.
during the launch of the new apple series products, kuaishou e-commerce will also provide the brand with traffic support in content scenarios such as live broadcast rooms and short videos, as well as in general shelf scenarios such as buyers' homepages and store pages, to achieve hot traffic linkage from content fields to e-commerce fields, allowing good content and good products to play a multiplier effect across the entire region and better meet the diverse consumption needs of kuaishou users.
kuaishou e-commerce data shows that in the first quarter of 2024, the gmv of kuaishou e-commerce's mobile phone industry increased by 75% year-on-year, among which the gmv of mobile phones in the price range above 2,000 yuan increased by more than 80% year-on-year, and users in high-tier cities accounted for more than 40%.
the mobile phone industry has maintained rapid growth, and benchmark brands represented by apple have developed kuaishou into a long-term business position and channel. it is understood that apple has authorized two official licensees on kuaishou to operate the full range of apple products on the kuaishou platform.
li hao, general manager of kuaishou's e-commerce consumer electronics and home operation center, said: "most users prefer to choose brands when shopping for digital products, especially when buying high-order products such as mobile phones. apple is a benchmark brand in the high-end smartphone industry. by introducing apple brand authorized dealers and providing hourly delivery services, kuaishou users can get their new iphone 16 as soon as possible when they buy it. from successful payment to delivery, it only takes one hour, meeting users' strong demand for fast delivery."
guided by the "user first" strategy, this year, kuaishou e-commerce will continue to work with a large number of brand merchants to optimize the user shopping experience, enrich the supply of goods on the site, and improve business certainty and efficiency.
