mengniu yogurt "sweet and sour night": continuing the 20-year "sweet and sour appointment" with long-termism
2024-09-10
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on the evening of september 8, the hunan satellite tv "sweet and sour night" gala exclusively sponsored by mengniu yoghurt made a surprise appearance. zhang hanyun sang "sweet and sour is me" again to continue the sweet and sour promise, and also sang the youthful vitality of mengniu yoghurt for 20 years. the gala used music as a carrier to tell the sweet and sour story of "20 years", igniting the youthful memories of countless netizens. the successful holding of the event also confirmed the long-term spirit behind mengniu's commitment to creating products and services that consumers love.
at the 20th anniversary event, mengniu yogurt brand spokesperson tan jianci brought the brand new brand theme song "sour and sweet, really me" to its stage debut. this youth ode with a combination of sour and sweet flavors pushed the atmosphere of the scene to a climax and set off a passionate youth storm.
a week before the party, mengniu yoghurt launched an online collection activity "#my20sweet and sour story#" through social media platforms to activate the youth dna of netizens. after the party officially started, zhang hanyun, zhou bichang, shang wenjie and others who had walked out of "super girl" appeared one after another, and new generation music partners such as da zhangwei, he derui and liu yuxin also appeared. the memories of netizens' youth overlapped with reality, and the internet seemed to return to the sweet and sour summer 20 years ago.
20 years ago, zhang hanyun sang the mengniu yogurt brand theme song "sour and sweet is me", which opened up the sweet and sour dream-chasing memories of a generation. 20 years later, at the "sweet and sour night" party, zhang hanyun, who has shed her youthfulness, took the stage again and sang a different sweet and sour life.
in 2004, a program called "super girl" was launched under hunan satellite tv, which had only been online for 7 years. with keen market insight, mengniu discovered that the musical concept of "sing whenever you want" and the encouragement of young girls to express themselves in a youthful and bold manner in "super girl" had similar sweet and cool characteristics to mengniu yogurt. in 2005, mengniu yogurt officially became the title sponsor of hunan satellite tv's "super girl". in march of that year, "sour and sweet is me" became popular all over the country, and yogurt was in short supply. in the following 20 years, yogurt, like the sweet and sour youth, has accompanied the growth of generations and has become an indelible mark of youth for countless people.
20 years ago, the sweet and sour girls drank yogurt while watching tv to cheer for the young singers of "super girl". 20 years later, they have a more complex understanding of sweet and sour, but still retain the courage and passion of youth. when the former youth imprints and the new generation are in the same frame, countless sweet and sour memories of the 80s and 90s about their youthful dreams are instantly ignited. topics such as #湖南卫视酸甜之夜# and #酸酸乳的這波回滿滿冊冊# have been read more than 150 million times on weibo, with more than 120 related hot search topics. the weibo variety show influence list ranked top1, forming a phenomenal "sweet and sour" wave on weibo. this 20-year sweet and sour appointment is not only the brand's youthful promise to the sweet and sour girls, but also a never-ending youth relay. in the sweet and sour touching of the old and new in the same frame, yogurt once again ignited the passion of countless people and became the symbol of youth for the new generation of young people.
today, mengniu has grown into a leading brand in china's dairy industry and ranks among the top in the world's dairy industry. hunan satellite tv has become a well-known provincial satellite tv station in china, and has spawned mango tv, forming a dual-platform integration of one body and two wings. guided by long-termism, mengniu and hunan satellite tv have been in a long-term partnership for 20 years and have continuously explored diversified cooperation, setting an example for commercial cooperation in the dairy industry.
over the past 20 years, mengniu has not only successfully attracted the attention and love of young consumers by adhering to long-termism, but also established a solid brand image and market position in the fiercely competitive market. looking to the future, mengniu will continue to uphold its original aspirations, build a century-old brand with long-termism, and continue to witness the sweet and sour stories of youth from generation to generation.
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