the old shopping mall in the economic development zone is upgraded and will be transformed into a micro-vacation destination by the end of the year
2024-09-10
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at the end of this year, beijing economic and technological development zone will welcome a brand new shopping center. reporters learned that the original chengxiang century plaza is undergoing a closure for renovation and will be unveiled as longyue city, where a number of first stores and new formats will be introduced, becoming a one-stop micro-vacation experience shopping center.
the chengxiang century plaza, which opened in 2015, was the largest commercial project in the economic and technological development zone at that time. with the rapid development of the economic and technological development zone, consumers' demand for large-scale shopping malls continued to upgrade. the chengxiang century plaza, which had a relatively traditional business format, embarked on the road of transformation and upgrading, and officially started store closures and renovations on june 30, 2022.
how will the old shopping mall achieve transformation in the face of new consumer demands? it is reported that the project has a commercial area of 150,000 square meters, which can radiate consumers within 10 to 15 kilometers. it will further enrich the business format and fully meet the diversified consumer demands such as parent-child gatherings, catering consumption, and leisure experiences.
"the project will not plan the commercial content by floor, but will plan the business formats according to the four buildings of acde." the relevant person in charge introduced that the four buildings will focus on the themes of cultural and sports entertainment, sports fashion, parent-child gatherings and exquisite life respectively, to create a one-stop micro-vacation experience shopping center.
renderinglongyue city will introduce more than 130 brands, half of which are entering the economic development zone for the first time. in the cultural, sports and entertainment area, the multi-floor fun and joyful ocean world will be the first aquarium in a comprehensive commercial complex in beijing. people can immerse themselves in underwater tunnels, watch sea lion and mermaid performances, and enjoy more than 300 underwater creatures in one stop. rare species such as blacktip sharks, whitetip sharks, and swallow rays will also appear in the aquarium. people can learn about each marine animal with one click through the touch-screen fish tank. the le cube family entertainment center, which enters a beijing shopping center for the first time, will bring entertainment projects for all family members to participate in, providing fun for family "micro vacations".
the arrival of various first stores, including the first gm5 international sports theme park in beijing, the first starbucks pet-friendly green label store in beijing, and the first yuanmaoxiang cultural and art museum in the economic development zone, will bring new experiences to consumers. in addition, the shopping center has also prepared a variety of supporting experiences, including the first beijing exhibition of yizhi lingxi origami art exhibition and the first beijing exhibition of light and shadow show art exhibition.
renderingit is worth mentioning that longyue city will become a "pet-friendly shopping mall" where pets can enjoy facilities such as pet strollers, pet-exclusive rest areas, pet-exclusive elevators, outdoor pet parks, etc. some merchants have also specially planned pet dining tables and provide free pet storage services to provide an exclusive social space for pets.
after the redesign, the old shopping mall will change the dull atmosphere of traditional box-style business and provide citizens with more leisure and relaxation space close to nature. sun roof, outdoor seating in the block, music fountain square... various spaces will create a relaxing micro-vacation atmosphere for citizens.
since the establishment of an international consumption center city, beijing economic and technological development zone has continuously expanded the supply of high-quality consumption formats. the "one circle, one policy" policy has promoted the renovation and upgrading of the urban and rural century plaza, the construction of an urban complex format park in the nanhaizi sports and leisure industrial park, and the creation of a professional e-sports venue at the beijing smart e-sports competition center... a number of commercial, cultural, tourism and sports integrated consumption projects have been implemented one after another, continuously creating a living environment that is suitable for living and working.
