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"a snow leopard, an eagle owl, a capybara, and a panda", recently, many players have been playinggame for peace》live a life as a "family of five". some players with stronger strength or better luck even ride on the prehistoric giant mammoth on the island...

just as autumn began, "peace elite" launched a new version of "battlefield evolution", which made a big splash with its new desert map, "animal jungle" themed gameplay, ultra-clear image quality and other heavyweight content. in just one week, related topics have successively occupied the hot searches on platforms such as weibo, douyin, and kuaishou.

taking the "animal jungle" themed version as an example, the main topic has been played over 300 million times in the two major short video platforms, videos with over one million views have appeared on bilibili, and there are more than 20,000 related notes on xiaohongshu.

the charity gameplay that coexists with the content updates of the three major games is also closely linked to the "jiujiu charity festival", deeply digging into the peripheral value of the game, and becoming one of the representative cases of tencent's more than 100 products jointly building charity.

"animal tactical partners"? this is probably the most appropriate fusion answer.

the most popular part of the new version is the "animal jungle" theme gameplay. as early as the beginning of the year, the animal-themed gameplay became the focus of the gaming circle, but probably no one expected that the bold attempt of "peace elite" to integrate innovation would make it popular with the exciting gun battle setting.

according to the author's observation, in the past few days, the "game ids of some old friends around me who have not been online for a long time have lit up"; for example, those friends who like to play other modes such as "super body confrontation" and "subway escape", the external game status has recently changed to "classic mode".to sum it up simply, “everyone is playing and everyone loves to play.”

how did "peace elite" achieve integration and amplify its popularity? the project team designed the gameplay to be highly adapted to the players' habits and cognition. the author summarizes it into three "right choices":

first, "peace elite" chose the right connection path, that is, the version theme that is easier to penetrate the user's mind.

on the one hand, "peace elite" has maintained high-quality and diverse version updates. in the new year of 2024, "peace elite" launched the "dragon leaping the great wall" version with chinese style, allowing young people to experience "climbing the cyber ​​​​great wall"; in june this year, the "excitement returns" summer version was launched, and new gameplay such as "subway escape" was launched.

this makes players accustomed to innovation, so setting "animal jungle" as the version theme will not make players feel uncomfortable, but will make them look forward to it more.

on the other hand, the jungle scene setting is in line with the survival and exciting experience that peaceful elite focuses on. in the game, the scene of summoning a mammoth mount is similar to the movie ice age, bringing a strong sense of "survival"; the early publicity and promotion also focused on presenting jungle adventures and exciting combat scenes. therefore, the integration of new content is not out of touch with the core features of the game, and it also makes players willing to try different tactical competitive experiences.

secondly, "peace elite" chose the right animal images, using its strong online sense to stimulate players' desire to share.

the selection of animals in the "animal jungle" fits the popular background and strong social atmosphere of "peace elite". pandas, snow leopards and other cute rare animals have long been the favorites of many netizens; capybara and penguin related hot memes and emoticons are widely circulated on the internet and have become the "social currency" of young people. players can understand the "cute points" and "meme points", so they are more willing to experience and share.

on this basis, "peace elite" also integrates their unique attributes with the game, and designs interesting and exclusive gameplay for each animal. for example, capybara's main feature is to lie down and let others "work" without working hard. its skill is "shaking people", which remotely summons teammates to "protect the king". its easter egg gameplay is also deeply inherited from the original - standing still in its area for 10 seconds can transform into capybara. put down your gun, stay away from the battlefield, just soak in the hot spring quietly, feel the spiritual healing, no matter who sees it, they must say "pig gate forever".

there are also penguins. in addition to sculpture treasure hunts and lucky roulette gameplay, "peace elite" also uses them to show the mental state of contemporary workers and make players laugh with fun interactive gameplay: when you don't approach the penguins, they are sleepy and "fishing in state", but shooting them will transform them into a "crazy working state".

thirdly, “peace elite” has chosen the right integration depth, allowing players to understand and accept the gameplay more smoothly.

it can be found that the methods of "obtaining animals" and "using animals" are in line with the core game settings of "peace elite". the background of the game "peace elite" is set as a fully simulated competition supported by technology. the scenes, props and even animals are actually simulated by data, so the way "peace elite" uses special devices to scan and obtain animals is in line with the players' original understanding of this "world".

on the other hand, these animals will not fight directly for the player, nor will they be "killed" by the opponent's bullets. instead, they will participate in the battle by assisting the player in reconnaissance, transfer, obtaining supplies, and restoring status. although the tactical value is high, how to play it out needs to be controlled by the player. therefore, the battle is still the original setting of "player-oriented".

it is these three "right choices" that ensure that players can gradually experience deeper fun based on past experiences.

the core fulcrum of "peace elite" being the first to become popular: the evolution of battlefield experience

after passing the first level of "cognitive matching", players can only "accept" it. from the author's experience, the real reason why the "animal jungle" theme gameplay became so popular is that it deepened the tactics and improved the sense of satisfaction of competitive feedback.

regarding tactics, animal skills improve the player's tactical capabilities and provide more tactical options.

first, animal skills can change the battle environment. for example, if a teammate falls to the ground in an open scene, it is easy to use guns to counterattack. if you don't rescue him, you will lose a teammate, and rescuing him will easily increase casualties. at this time, throw bamboo to your teammates, and the panda can remotely pull them in and heal them, and the reinforcements can suppress the enemy's face-to-face attack or make a detour to attack.

with capibara, you can teleport teammates within a certain range to your side, quickly forming a new pattern of blocking support, thus bringing more reliable counterattack opportunities. when using the capibara skill on a vehicle, you can also directly rescue a single teammate who is surrounded by the enemy.

secondly, animal skills can improve the player's tactical ability. controlling the eagle owl, you can view and mark the location of nearby enemies and inform the whole team. this is extremely useful in combat situations such as grabbing points in scenes with complex terrain and many hidden points, or preventing sneak attacks from lao liu.

snow leopard can help players climb to extreme terrains such as bridge tops and chimneys, and seize offensive and defensive positions that were previously inaccessible.

as for the more exciting competitive feedback, it mainly comes from more intense competition for resources and faster game pace.

the coolest vehicle in the "battlefield evolution" version, the mammoth, will randomly refresh in the core main city and sub-city areas; the penguin secret room is located in the animal jungle scene on the east side of the prison, with built-in advanced supplies and recall signal guns (which can revive dead teammates). these "battlefields" will attract a large number of players to compete in the early stage of the game, quickly gather players, and improve development and the overall game rhythm.

by combining these two dimensions, "peace elite" has achieved the evolution of the battlefield experience on the island.

in fact, "battlefield evolution" is the unified background color of the key content updates in the first autumn version of "peace elite".in addition to the aforementioned "animal jungle", the same is true for the "new desert map" and "ultra-hd picture quality".

the new version has made a systematic upgrade to the desert map from multiple dimensions such as scenes, props, and mechanisms: more resource points have greatly improved the development rhythm and alleviated the visual fatigue caused by the desert scenes; the exclusive vehicle g53 fortress has become the choice of many old 6 ambushes because it does not display the internal situation; the two transfer props of fixed zipline and fixed wooden stakes have solved the frustration of having to run long maps to transfer without a car in the past; the new m79 smoke grenade launcher also solves the problem of not being able to accurately help teammates block smoke in complex terrain.

ultra-clear image quality makes the underlying expressiveness achieve a qualitative change, bringing a stronger sense of immersion. it is worth mentioning that oneplus, xiaomi, honor, lenovo, rog, oppo, realme, vivo, nubia, samsung, iqoo, weilai and other manufacturers have jointly announced that they will work with "peace elite" to "bring excitement into the ultra-clear era" - not only improving the quality of the game, but also solving the adaptation problem.

with the core purpose of improving the stimulating experience, peace elite has evolved into a more exciting shooting game by innovating the underlying system, upgrading the existing ones, and adding new ones.

breaking through the value of game boundaries: both entertainment and public welfare

looking at the relevant dissemination content of the new autumn version of "peace elite" on major platforms, you will find that the number of shares by ordinary players (with less than 100 fans on the platform) has increased significantly. one of the important reasons is that the fun interactive scenes of the game have stimulated more players' desire to share.

these scenes are not just for players to check in, but also an effective way to implement public welfare initiatives during the period when peace elite participated in tencent's "jiujiu charity festival":

in the "animal jungle" themed gameplay, players can view scientific introductions to various rare animals through display boards in special scenes.

the desert map adds the gameplay of watering and planting trees (such as haloxylon ammodendron and larix gmelinii, the main vegetation used to consolidate the desert edges), and popularizes knowledge on "preventing and controlling desertification".

players who complete the above game tasks can obtain ecological value and help achieve the public welfare goals of the entire server. at that time, "peace elite" will transform the little good deeds done by players in the game into practical help for ecological environmental protection in reality: not only will it support the construction of a 100 square kilometer habitat community for rare species through the tencent foundation; it will also plant 10,000 trees in the desert, establish an exclusive "peace elite forest" area, and link up with tencent ssv carbon neutrality laboratory to support social emission reduction of 3,000 tons of carbon.

the author noticed that for "peace elite", using games to lead players to deeply understand and participate in public welfare is not a spur-of-the-moment move, but the public welfare direction it has always been practicing.

looking back, in 2021, there are "caring for veterans" and "ocean protection", in 2022, "supporting the space dream", in 2023, "planting the yellow river public welfare forest", "protecting giant pandas", and in 2024, "great wall archaeology". it can be said that "peace elite" has been committed to the in-depth exploration of "game + charity". this long-termism is similar to the original intention of tencent charity to upgrade the "99 charity day" to the "long-term charity festival" on the tenth anniversary of the "99 charity day".

the theme of this year's "jiujiu charity festival" is "doing good things for a long time, for ten years as usual". we hope to focus on the three key words "long-lasting love", "long-term" and "permanent", advocate and support donors with long-term love, encourage institutions with long-term sustainable development, and help donors and institutions establish a long-term trust relationship, so as to help charity to achieve higher quality and sustainable development.

tencent games has led more than 70 of its game products to actively participate, setting a record for the number of games in history, and together with the players, it has become an important part of the "jiujiu charity festival". in many public welfare fields such as protecting the earth's environment, protecting children's growth, caring for the elderly, inheriting excellent culture, and helping rural construction, they have taken practical actions and made substantial contributions.

as a part of it, "peace elite" will continue to take new steps with tencent games to further promote the development of public welfare and take on the social responsibility of leading game products. this year, "peace elite" also joined hands with tencent charity and tencent interactive entertainment to explore the social value of setting up a "peace game charity zone".

it not only records the public welfare contributions of players in "peace elite", but also allows players to keep abreast of the progress of public welfare projects participating in "peace elite", so that every special forces soldier can feel the power and significance of their actions.

in general, this version is not only a model for the integration and innovation of content and gameplay, but also another reference case for the gaming industry to exert positive value and carry out public welfare undertakings in a deeper and more ingenious way.we always hope that the leaders can point out the direction and clarify the methods for the industry while achieving self-realization. in this regard, "peace elite" has never disappointed.