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[global times special correspondent chen xin] "see you at 14:30 on september 10!" huawei's executive director and chairman of the terminal bg yu chengdong once again announced huawei's new product launch on social networking sites on the 9th. according to cnbc, huawei's product launch is only a few hours away from apple's launch. apple is expected to launch its iphone 16 series at a launch event on the morning of september 9 local time (1 a.m. on september 10 beijing time), with the theme of "it's glowtime".

the product launch on the 9th is apple's biggest one this year. bloomberg reported that this launch is crucial for apple, which has seen sluggish sales of smartphones and wearable devices in recent quarters. the new iphone 16 will be available on september 20, which means that part of the revenue from the device will be included in the current period, apple's fourth fiscal quarter, and the company expects sales in the current period to increase by about 5% year-on-year. the next quarter (coinciding with the holiday season) will usher in even greater sales. analysts expect the company's revenue to grow 7% to $128.4 billion in the same period. however, the iphone 16 pro models will not be much different from last year's models overall, and apple will release updated versions of its smart wearable devices.

yahoo news in the united states said that huawei will release its latest tri-fold phone mate xt at the new product launch conference.

huawei's latest three-fold phone mate xt is now available for pre-order. (visual china)

cnbc said on the 9th that the number of reservations for the mate xt on huawei mall had exceeded 2.7 million that day. the us benzinga financial news website believes that apple's iphone 16 launch conference was affected by huawei, because huawei's three-fold mobile phone received more than 1 million orders in just 7 hours. according to reports, in addition to smartphones, huawei also intends to launch a series of electric and new energy vehicles developed in cooperation with chinese automakers.

huawei's decision to launch its products on the same day as apple is part of a broader plan. in the second quarter of 2024, apple's market share in china slipped to 14%, down two percentage points from the same period last year. the competition between apple and huawei was also evident in january this year, when the us tech giant decided to significantly reduce the price of iphones in the chinese market.

cnbc mentioned that huawei was once the world's largest smartphone manufacturer. currently, huawei has brought challenges to apple in the chinese market. according to research by market research firm canalys, apple has fallen out of the top five smartphone suppliers in china in the second quarter of this year. at the same time, huawei's smartphone shipments in the chinese market in the second quarter increased by 41% year-on-year, the fastest growth among the top five brands.