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author | yunpeng chengqian

editor | desert shadow

zhidongxi reported on september 10 that at 1 a.m. beijing time today, another apple spring festival gala officially opened.

the familiar cook, the familiar apple park, and the different new iphone colors.

this year's new color scheme is directly"ugly is on the hot search"……

▲the hot search list before and after the apple press conference ended in the early morning of september 10

▲iphone 16 series standard version color matching

▲iphone 16 pro's new desert gold color

in fact, the color scheme of the iphone 16 pro series has not changed much. the newly added desert gold color is likely to be a popular color based on past experience. the more controversial point among netizens is on the standard version of the iphone 16.the colors are richer and more saturated than the previous generation.

so netizens came up with more associations, such as the color of crystal plastic slippers and long johns... in short, it was a bit outrageous and out of control.

putting aside the color scheme, let’s take a look at the phone itself. speaking of apple iphone 16, what everyone is most concerned about this time must be ai.

when will apple smartphones support chinese? apple finally gave a time: next year.

the highlight of the entire conference might be the newly addedcamera control buttons.

just click to start ai photo search directly:

just one click to shoot 4k 120fps cinematic slow-motion movies:

slide the button to directly adjust the shooting parameters:

wow, cook, you have learned everything, sony’s photo button and samsung’s ai search.

but to be honest, apple's operating experience does look smoother and has more functionality. compared with the traditional camera shutter button, this button has two levels of light and heavy pressing.touch, tap and slide operations make it more playable.

in terms of product upgrades, apple is undoubtedly "master of material craft and color matching",i don't know if this is a compliment.

but it’s true, this time apple watch and airpods both have the situation of “changing color means new product”, and in today’s weibo hot searches, the new color scheme is still far ahead in terms of attention.

in cook's words, it was truly a "day full of surprises"!

back to the protagonist iphone,cook said this year's new iphone is "built from the ground up" for apple's smartphones.the importance of ai is beyond doubt.

but what new ai features did we see today? not many. most of them were the implementation of apple's smart phones at wwdc in june.

chipthe iphone 16 has been upgraded to a18, and the pro version has been upgraded to a18 pro. both chips use the second-generation 3nm process this year.there should be no dispute about the most powerful mobile phone chip on the planet, it has been like this every year.

for a more detailed interpretation of apple's a18, a18 pro, and s10 sip chips, please go to core things (apple launched four chips late at night! the most powerful 3nm is released, and the cheapest iphone 16 can also use it).

in terms of other products, apple watch series 10 is equipped with a series ofthe largest screen and thinnest body in history.this screen is even bigger than its own ultra, which is somewhat "reverse of the trend".

in order to make it thin, the extreme stacking design inside the body can be called another "engineering miracle", and the rest of the health and sports aspects are more routine upgrades.

airpods 4 has launched an active noise reduction version, which is on par with the pro series, but the price is 400 yuan more expensive. airpods max has finally been upgraded after many years... with more colors and a c port.

overall, the gap between the pro and non-pro versions of apple's earphone and watch product lines is narrowing, but this is not in line with cook's usual style. cook has always wanted to widen the gap and stimulate consumers to buy pro. is it really "lack of innovation" that makes it difficult to pull the pro version ahead?

in terms of price, except for the headphones that support active noise reduction, the price of mobile phones and watches has not increased by a penny. this is really surprising for apple, which has repeatedly set new highs for the price of its top-end iphones. “increase quantity without increasing price” .

▲comparison of configuration and price of iphone 16 standard version, plus version and previous generation

▲comparison of configuration and price of iphone 16 pro and pro max with previous generations

what are the specific details of today's three new products? what are the key features and experiences worth paying attention to? zhidongxi will take you through them in one article.

01 .

iphone is built from the ground up for apple

ai chinese support will be available next year

40 minutes after the press conference, the iphone 16 series finally arrived.

cook emphasized that apple put big models at the core of the iphone.the new generation of iphone is built “from the ground up” for apple intelligence.

in order to run apple smartphones, apple has made a major upgrade to the standard version of the chip, or "jumped" from the a16 directly to the a18 chip.the performance of the neural network engine has doubled, and memory bandwidth has increased by 17%, both of which are critical to ai capabilities.

apple describes the a18's cpu as "unrivaled in its speed, even on par with desktop cpus." the gpu is powerful enough to run aaa games, such as assassin's creed: phantasm.

with such a powerful chip, what kind of ai experience can be achieved?

apple used the term ai when describing it."understand you and protect your privacy"i have to say that this is becoming more and more similar to what domestic android manufacturers say.

in fact, not only apple iphone, but also the leading mobile phone manufacturers are vying for the brand of ai mobile phones. recently, honor ceo zhao ming called out to apple at an overseas press conference, saying that he would use an open intelligent body ecosystem to break apple's closed ecosystem, and honor's ai intelligent body will be launched on mobile phones before apple.

right after the apple conference ended, honor cmo guo rui also said in his wechat moments that there is no need for ai agents to wait for apple to learn chinese. do you feel the tension?

apple emphasized at the press conference that these edge-side models were developed by apple itself and optimized for daily scenarios, and then apple listed some applications.

everyone is familiar with writing tools, which can instantly turn notes into invitations and add polish to your upcoming comments.

the image tool allows you to directly enter prompt words to create emoticons.

there are also common functions such as ai image search and ai elimination.

overall, what can apple smartphones on iphone 16 do?to sum it up in one sentence, most of the ai ​​features that apple demonstrated at wwdc in june can be implemented.

the smart assistant siri is already powerful enough to help you delete duplicate photos in your album... of course, it can also help you send photos of saturday's barbecue to your friends, open the movie your wife sent you yesterday, and perform more complex operations and smoother conversations.

what everyone is most concerned about is when apple smartphones will support chinese. apple finally gave a time: next year.

in the revelationcamera control buttonsit’s really here. through this button we can directly adjust the shooting parameters.

the combination of camera control buttons and ai has created a new way to play. when you are walking on the street and want to know something, you only need to press it and ai can help you search. apple calls itvisual intelligence capabilities.

i have to say that this is exactly the same as the "shoot and search" function that samsung launched not long ago. i didn't expect apple to "learn" it at such a "pixel level" this time. of course, apple's experience does seem to be smoother.

▲ samsung's ai photo search function also supports real-time translation of photos

this camera control button also has some new uses, such as quickly triggering some small functions.

in terms of camera hardware, the main camera of the iphone 16 has been upgraded to 48 million pixels, which is on par with the previous generation pro, and the amount of light entering the 2x telephoto lens has increased by 1.6 times.

the other ultra-wide-angle lens allows for greater light intake, has a larger single pixel size, and supports super macro.

oh yeah,this time, the iphone 16 also supports spatial video shooting.

in terms of appearance, the camera arrangement of the iphone 16 has been changed to a vertical arrangement as revealed. the screen durability and realistic effects of the iphone 16 have been further improved, and an action button is also installed to keep up with the big guys.

02 .

the pro version continues to enhance professional audio and video creation capabilities

the largest screen size ever

next, let’s take a look at the two high-end models, iphone 16 pro and pro max.

as the leaks said, the pro max has the largest 6.9-inch screen in history, the thickness has been further reduced, and the battery capacity has been increased.

cook said,the pro version can realize a series of unique ai functions, so how will the ai ​​experience on the pro be different?

before talking about this, apple kept it a secret and started with the chip.

both pro models have been upgraded to a18 pro. in terms of performance, their cpu, gpu and npu have stronger performance and lower power consumption, but these are all routine upgrades.

a18 pro has a new 16-core neural network engine.it can perform 35 trillion operations per second (same as the previous generation a17 pro).new enhancements to the gpu architecture enable hardware-accelerated ray tracing performance to be increased by up to 2 times that of the a17 pro.

but after introducing the chip, apple went straight to introducing photography, without specifically pointing out what unique ai features the pro version could have.

maybe apple's end-to-end model is optimized so well that both a18 and a18 pro can run smoothly?

in terms of photography, the main camera and ultra-wide-angle camera of the iphone 16 pro are still 48 million pixels.the periscope telephoto lens that was only available on the previous generation pro max is also available on the pro this time.

this time, apple spent a lot of space talking about the upgrades in the color and style of photographic images. of course, ai is more or less used behind these image processing.

but then again, flagship smartphone photography has indeed entered the “style war” stage, and apple is no exception.

in terms of video shooting, which is what apple is best at, the pro version supports 4k 120fps slow-motion shooting, which can bring a good and fresh shooting experience, which should be a great boon for many professional video workers. this function also supports hdr, which can be said to be the best picture quality.

in addition to being able to shoot at 4k 120fps, pro/pro max can choose the playback speed when playing back 120fps videos, especially the slow-motion playback with a minimum of 24 frames, which is also a very novel experience.

currently, many android imaging flagships already support 8k video recording. obviously, apple has chosen a different direction. instead of pursuing 8k video resolution, it has increased the shooting frame rate at 4k resolution.

in terms of audio, the pro version also provides some new features for professional music creation and editing.

overall,apple positions the pro version of the iphone more like a professional audio and video creation device.

03 .

the standard version has a bigger screen than the ultra and costs half the price

ultra color update

summarize with 4 keywordsApple Watch Series 10the biggest update is that it is lighter, thinner, has a bigger screen and charges faster.

series 10the display is even bigger than the apple watch ultrathe screen size of ultra is about 1.93 inches, which is good news for users who are used to lifting their watches to type and input information.

in addition, series 10 uses the first wide-viewing angle oled screen, and the viewing brightness at an inclined angle is increased by 40%. even if you raise your hand while walking or put it on the table, you can clearly see the screen content. at the same time, the display will be updated once a second in all-weather display mode.

seeing this, you may be worried about the battery life. the total battery life of series 10 is 18 hours, and one of the updates this time isfaster chargingthe watch can be charged to 80% in just 30 minutes, and you can charge it at any free time, which can be regarded as a "curve to save battery life".

does a bigger screen mean a heavier watch? on the contrary, series 10 is apple's biggest watch yet.the thinnest apple watch yet, the thickness is 9.7mm, and apple has redesigned the speaker system inside the watch.

apple watch uses apple's customized new generation s10 sip chip, which combines performance, energy efficiency and intelligence. based on the transformer model, s10 can more accurately complete dictation, car accident and fall detection functions, and the translation app is also available on apple watch for the first time.

health and fitness functions are now also the ones that most users pay the closest attention to, but judging from this release, the upgrade is not significant.

series 10 addssleep apneathe watch can detect the "disordered breathing" indicator and analyze the user's disordered breathing data every 30 days, warning the user when moderate and severe apnea occurs.

in terms of fitness, the focus of series 10 this time is on water sports, with water temperature, water depth, and tide functions, providing a variety of data for swimming, rafting and other enthusiasts.

the watch is made of two materials: aluminum and titanium. aluminum is available in black, rose gold, and silver, while titanium is available in primary, gold, and slate colors.2999 yuan, pre-orders will be accepted at 9:00 on september 11th, and will be released on september 20th.

let’s take a look at it againApple Watch Ultrathe ultra series is a second generation watch, unfortunately. the battery life and gps accuracy of the ultra series are obvious to all. the watch can detect heart rate and pace when running, provide distance, speed, and heart rate indicators when cycling, and automatically detect swimming strokes when swimming.

but this update is justcolor——satin texture black model.

updated apple watch ultra 2 starting price6499 yuan, pre-orders start today and will be released on september 20th.

04 .

active noise reduction version of airpods 4 is here

price increase of 400 yuan

at this autumn press conference, the airpods series introduced four earphones, but the introduction took only 13 minutes.

regular versionAirPods 4this is not the highlight.

airpods 4 are powered by the h2 chip, which enhances the hands-free calling function based on machine learning. when interacting with siri, you only need to nod or shake your head to express yes or no.

there is also a 30-hour total tv battery life and usb-c interface, which is consistent with the previous generation...

the highlight is here, the new model of airpods 4 - "low-profile version of airpods pro",airpods with active noise cancellation。

the pro series' transparency mode, adaptive audio, and conversation awareness features have all been moved to airpodsthe non-in-ear airpods have a transparency mode, which allows you to hear the surrounding sounds naturally even when wearing headphones, and can automatically reduce noise according to environmental changes.

the price of the active noise reduction version of airpods 4 has also risen, starting at1399 yuan, the price of the regular version of airpods 4999 yuan。

the “oldest” airpods seriesAirPods Maxit’s finally been updated (albeit a very minor one), with a usb-c port and a few new colors.

the price of airpods max has not changed.3999 yuan, pre-order starts today and will be released on september 20th.

AirPods Prothe new function is a health function that helps users prevent, recognize, and assist in the detection of hearing loss, and can also act as your personal hearing aid. the hearing test and hearing aid functions will be launched in more than 100 countries and regions around the world this fall.

05 .

conclusion: apple innovates in small steps

android ai is accelerating

although apple's autumn conference seemed a bit "buddhist", apple's competitors seemed very active and quickly iterated products and technologies. for example, huawei's folding screen has been sold at a "30% discount", which has caused widespread heated discussions in the industry, and the price of scalpers on third-party platforms has reached more than 100,000 yuan. on the other hand, honor's ceo also called out to apple.

apple's press conference ended at 2:40 and huawei's press conference started at 14:30 in the afternoon, just 12 hours apart. the game between the two giants can be said to be full of gunpowder.

apple's new product launch this time is more of a steady and slow pace, making the overall product experience better, such as a larger screen, thinner and lighter body, longer battery life, faster charging, and smoother ai functions. these are all very practical upgrades, but they are naturally less eye-catching.

overall, apple's products and technologies still undoubtedly present the consistent top level in the industry, but in the key battle of ai mobile phones, apple has not fought well. the progress of the implementation of ai functions is now far behind the android camp. whether apple has more surprises for the industry and consumers, and whether it has the ability to bring us more breakthrough innovations, may be a question that cook and all executives need to think seriously about.

review of iphone generations: