ss2025 beijing fashion week is about to open to build a diverse and inclusive fashion ecosystem
2024-09-10
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guo yonghao (left), deputy secretary of the party committee, director and general manager of beijing fashion holdings co., ltd., and zhang yongping (right), chairman of beijing xiushui street commercial management co., ltd., signed a strategic agreement. photo provided by the organizing committee
duan zhiqiang (left), secretary of the board of directors and office director of beijing fashion holdings co., ltd. and executive director of beijing fashion week co., ltd., and pan guangyi (right), secretary general of hebei leather fashion industry alliance, signed a strategic agreement. photo provided by the organizing committee
china news service, beijing, september 6th. seize the opportunity of cultivating and building beijing into an international consumer center city, deeply cultivate the fertile soil of original design, and gather the surging power of new quality productivity... ss2025 beijing fashion week will hold a series of activities from september 12th to 17th, dedicated to building a fashion ecological system that integrates diversity and inclusiveness, cultivating new momentum for the capital's fashion and cultural industries, reconstructing new advantages, and creating a new atmosphere.
the ss2025 beijing fashion week press conference was held in beijing on the 5th. this season's beijing fashion week takes "clarifying the new world" as its theme, interpreting its platform genes of self-conscious internal drive and keen exploration externally, so as to maintain strategic focus and growth resilience, continue to promote the high-quality development of fashion-enabled cities towards "newness", and ultimately create a prosperous urban fashion ecology of "vertical and horizontal maneuvers and grand opening".
focusing on the "twelve orders of beijing - september joy order, grand events in beijing", from september 12 to 17, ss2025 beijing fashion week will hold nearly 100 online and offline events in china world hotel, xiushui street, wangjing street, shougang park, china millennium monument and other places, presenting a series of activities such as trend releases, trade exhibitions, fashion forums, digital schedules, and fashion enjoyment festival. among them, the week up trend exhibition made its debut at the 2024 china international fair for trade in services. as an important part of the supply chain and business service special exhibition, it has driven the fashion consumption boom. at the same time, beijing rural commercial bank, fangheng group chenxi peninsula and others will serve as official partners of beijing fashion week to support the series of activities of ss2025 beijing fashion week.
at the press conference, beijing fashion holdings co., ltd. signed a strategic cooperation agreement with beijing xiushui street commercial management co., ltd., and beijing fashion week co., ltd. signed cooperation agreements with beijing btg huilian technology co., ltd. and hebei leather fashion industry alliance respectively. in the future, they will make multi-dimensional progress from the perspectives of business channel expansion, digital and real integration, regional collaboration, and other aspects, and work together to promote the integrated and innovative development of the fashion industry.
wu yuhong, deputy director of beijing international service trade affairs center, said in his speech that beijing fashion week continues to lead the deep transformation and upgrading of the capital's fashion industry with new scenes, new technologies and new tracks; it builds new competitiveness and lasting power for beijing's construction as an international consumption center with new ideas, new models and new formats. this season's fashion week will incorporate activities into the services trade fair, relying on a national, international and comprehensive exhibition platform to stimulate the vitality of fashion consumption and promote the construction of an internationally competitive fashion consumption ecosystem.
gu weida, chairman of the presidium of the beijing fashion week organizing committee, secretary of the party committee and chairman of beijing fashion holdings co., ltd., said in his speech that since its inception, beijing fashion week has always adhered to its firm original intention of resonating with the development of the capital, forging ahead, innovating and seeking change, leading the quality upgrade of the fashion and cultural industries, and based on the new era, with a higher position, stronger responsibility, greater efforts and more practical measures, further assisting the construction of beijing as an international consumer center city.
zhang fangfang, director of the brand development department of beijing fashion holdings co., ltd. and general manager of beijing fashion week co., ltd., introduced the overall situation of ss2025 beijing fashion week from the aspects of fashion landmark extension, digital technology leadership, consumption quality improvement and expansion, and creative resource gathering. she said that this season's beijing fashion week will gather diverse forces and carefully create a series of events that integrate fashion, culture, technology and consumption in the capital, and showcase the diverse face of the capital's fashion and cultural industry with exciting trend events.
updated venue: landmark extension and full of tidal force
ss2025 beijing fashion week will discover more landmarks for trend release events, open up new venues, and bring together well-known domestic and foreign designers and brands to speak out strongly, further expand the space for the symbiosis of fashion and the city, and help build beijing into an international consumer center.
xiushui street, known as "china's no. 1 foreign-related city" and "world's no. 1 legendary street", is an international window for promoting chinese national fashion brands and foreign cultural exchanges. the ss2025 beijing fashion week will set up a "national fashion creative show" here. on september 12, the opening ceremony of the ss2025 beijing fashion week and the "hello beijing"-raymond 1940 gong yi×zhang kaihui 2025 fashion show will be staged at xiushui street square, opening the prologue of this season's fashion week. xuelian, di kewen, heyufang, fengfan hanfu & longteng han and tang, purmulti, wuli yuechao, shuyun jinhua, gongqingcheng warm down, fashion hebei day xinji brand conference, and hotan aidelais theme show will also debut one after another, shining the light of domestic products with oriental design aesthetics.
the china world hotel venue, which focuses on the launch of new products, will welcome the launch activities of well-known designers such as hu sheguang, zhang kejia, and hao jia, as well as major brands and emerging design forces such as xuanjin, xiangyan, ac.house, boa mann, pure touch, leader refrigerator×ankimeki joint launch, beam·bébé trend launch, and beijing fashion week young designer collection show, leading a fashion aesthetic feast with the majestic momentum of original design. on september 17, the ss2025 beijing fashion week closing ceremony and the "three rivers origin 'jade' meets beijing"-li wei×qinghai yushu special launch conference will also be staged at the china world hotel. professor li wei, a tenured professor and doctoral supervisor of the dyeing and weaving clothing department of the academy of fine arts of tsinghua university, will bring a creative fashion culture theme show.
the wangjing street venue, which is positioned as a venue for the release of trendy art, will host cutting-edge trendy and art brands such as beijing fangshi, zuyao song, sun jinna×alfronce, du nai, dongfzz×quarkxiu, xiao hehe, seed&soul, minipeace, and long manchen am/jasmine, which will showcase diverse fashion trends.
at the china millennium monument venue, the "four seasons" of time flow and the beauty of nature - the hong kong coliseum cheongsam 2025ss launch conference will showcase the beauty of the fusion of traditional costumes and modern design; at the wukesong wanda plaza venue, the "carve scene show" of the exceptional brand, as well as the dongba wanda fashionable and cute pet festival and other activities will bring a new scene-based fashion experience.
stronger digital intelligence: new quality and a cool future
using the power of science and technology to promote the powerful combination of digital and fashion and stimulate the vitality of new quality productivity is the only way to achieve high-quality development of the fashion industry. ss2025 beijing fashion week is deeply integrated into the trend of digital development, aiming to lead the fashion industry to rely on digital technology and grasp the direction of future development paths.
the newly opened digital fashion chapter, with the theme of "echoes of spacetime", will work with a group of digital artists to create pioneering activities, leading the audience to transcend the boundaries of reality and explore the cutting-edge new fields of digital fashion. it will also cooperate with the est fashion creative talent digital community to jointly discover and cultivate new creative stars in the field of digital fashion.
during the ss2025 beijing fashion week, the 2024 china garment economic forum, hosted by the china national garment association, china textile publishing house co., ltd., and beijing fashion holdings co., ltd., will be themed "ai renews and leads the future with intelligence". it will conduct in-depth analysis on topics such as discipline development, technological innovation, and software and hardware upgrades related to generative artificial intelligence (aigc), and will build an effective platform for decision-making support and resource integration for clothing and apparel companies.
during this beijing fashion week, the 2024 beijing fashion week photography competition is themed "non-linear growth ways to unknown", leading fashion photographers to use advanced digital technology to open up a broader creative space and jointly open a new era of digital fashion full of imagination and innovation.
more business formats: connecting consumption to improve quality and expand capacity
this year marks the third anniversary of beijing's cultivation and construction as an international consumption center. ss2025 beijing fashion week has actively responded to and thoroughly implemented the relevant requirements of the beijing municipal bureau of commerce's "key points for beijing's cultivation and construction of an international consumption center city in 2024", closely following the trend of consumption upgrading. through trade exhibitions, "fashion enjoyment festival", and joint product sales, it has created new consumption models, new business formats, and new scenarios to promote the integrated development of fashion consumption and commerce.
as one of the major events of this year's beijing fashion week, the week up fashion show was themed "urban wanderer" and was held in hall 11 of the shougang park of the china international fair for trade in services. time-honored brands such as beijing arts and crafts, daoxiangcun, wuyutai, baihua, and beijing tongrentang made their debuts, as well as cross-border art installations, art performances, intangible cultural heritage experiences, creative releases, industry forums, theme salons and other activities, jointly creating a highly immersive and high-quality exhibition feast for participants and stimulating the vitality of fashion consumption.
the ss2025 beijing fashion week "fashion enjoyment festival" consumption linkage activity, with the theme of "enjoy the boundless fashion", will link up with 11 commercial plazas of wanda commercial management beijing city company in beijing, more than 10 shopping malls under wangfujing group, as well as brands and merchants such as bosideng, beijing arts and crafts, xuelian, pure touch, jinggong 1961, gongyi, china ice and snow products flagship store, and asian winter games licensed retail stores to create a consumption boom online and offline. a variety of preferential promotional measures and fashionable consumption experiences will create an immersive and beautiful experience for consumers that integrates shopping, entertainment, and culture.
in addition, this season's beijing fashion week has reached cross-border cooperation with brands such as enervite, blueglass yogurt, banshanlan private tea, lao ganbei, and 7.5 drinking natural spring water, launching a number of co-branded products. at the same time, it has jointly held the "fashion fit fusion" - fashion and health salon with the "textile and apparel weekly" magazine to unlock a new consumer trend that emphasizes both fashion and health.
deeper links: incubating creativity and gathering resources
committed to giving full play to the platform's function of assisting design upgrades and commercial transformation, and cultivating and incubating outstanding design talents, this beijing fashion week will continue to launch a young designer support program to convey the voice of chinese design values and provide young chinese designers with a full range of services and support to showcase their talents and exchange creativity. it has successfully attracted widespread attention from emerging designers around the world.
in order to further accelerate the gathering of commercial and industrial resources and deepen the construction of the capital's fashion ecosystem, beijing fashion week has worked closely with beijing xiushui street commercial management co., ltd. to build a fashion industry platform for chinese local brands and designers that integrates creative display, business exchange, and marketing promotion; it has joined hands with beijing btg huilian technology co., ltd. to jointly operate the douyin platform e-commerce account of beijing fashion week, and launched a "show now, buy now" business model through the expert matrix account, helping brands to seamlessly connect to the consumer market after the show, and playing a new chapter in the integration of fashion and e-commerce; it has reached a strategic cooperation with the hebei leather fashion industry alliance to empower hebei's leather industry brand building and innovation and upgrading, and effectively assist the beijing-tianjin-hebei coordinated development strategy.
fashion culture shapes the soul, digital technology empowers, strong resources coordinate, and diversified consumption activates... by deeply reaching and carving every inch of the capital's fashion industry, ss2025 beijing fashion week will continue to build the key support for the platform's resilient growth and integrated symbiosis, and inject new contemporary connotations into the capital's fashion. (end)
