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zhuchongyun 2024 winter show released - traces of life

2024-09-09

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a beam of light shines through the cracks in the stone wall, which is the morning light of hope and the majestic force that transcends time and shackles and shakes the boulders. on the stone wall, the traces of weathering and the rough texture tell the original breath of nature. the show space is covered with yellow sand, as if there is an endless sea of ​​sand. under the scattered perspective of mountains and rivers, with the water surface as the base, the staggered cutting and stacking installations seem to reproduce the natural traces after erosion, a slowly unfolding picture scroll with clear layers and mountains and rivers interdependent, creating a modern oriental poetic realm.

on september 7, 2024, the zhuchongyun trace of life winter fashion show was officially launched at the marisfrolg garden in shenzhen. as part of the marisfrolg garden 2024 series of activities, from september 6 to september 14, the brand's 2024 autumn and winter new product launch will run the concept and details of "trace of life" throughout the show, exhibition hall, fashion, and human traces, blending the cutting, texture, and flow of natural landscapes with the artistic expressions of craftsmanship, materials, and temperature.

2024 is the year when zhuchongyun brand sets off again after ten years of development. it is the beginning of another decade and the start of a new exploration of oriental culture, stories, customs and artistic context. the brand's design concept has been further deepened, from "traces of life" to "traces of life", and the design concept has evolved from concrete to ideal. ten years of development is the foundation for the brand's rebirth of "minimalist orient". in the process of continuous accumulation, it has found a solution that integrates contemporary and traditional elements, and presents the appearance of ancient and modern oriental life with a contemporary sense of order and the charm of traditional oriental beauty. the birth of humanistic stories in the flow of time on the natural earth is a new cycle and expectation.

traces come from nature and from humans. the comprehensive discussion from "traces of life" to "life of traces" is connected in the opening and closing looks of the show. the opening model is dressed in black, wrapped in irregular folds of "memory" fabric, showing the texture of hand rubbing, which echoes the stone wall in the background. the last set of majestic dragon-patterned robes not only condenses the thinking results of human cultural totems and clothing craftsmanship, but also boldly retains loose drooping lines at the edges of the fabric, showing a trace of time after long-term wear.

this attitude of accepting and even celebrating traces is a kind of oriental wisdom. it is both an appreciation of natural creations and an acceptance of everything that happens. compared to smooth glaze, rough texture is also good; compared to flawless skin, traces of time are also beautiful; compared to wearing clothes straight and flat, wrinkles caused by walking and hugging are more precious, all of which are derived from this kind of wisdom.

"traces of life" is not just a fashion show, but also a profound discussion about the relationship between life, nature and human beings. through the artistic expression of natural and human traces, we hope to arouse thinking about the origin of life. the zhuchongyun brand has always been exploring an extreme way to delve into the interpretation of life aesthetics and oriental philosophy. through brand narrative and design, it balances oriental philosophy and the complex reality of contemporary life, rather than a symbolic collage of traditional elements. it will continue the common cultural heritage mission endlessly, tell oriental stories through fashion, and enter the public's field of vision.

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