create an online university for senior citizens! kuaishou's new "old people have knowledge" golden autumn opening season event is coming
2024-09-09
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a new chapter for the silver age, it’s time to learn. in the golden autumn of 2024, the campus, which had been silent for a long time, is bustling again, and senior universities in various places are also full of laughter. in order to break the limitations of time and space and provide a more flexible, diverse and personalized learning experience for the silver-haired group, kuaishou xinzhi launched a series of live broadcast activities called "old people have knowledge" from september 1st to september 30th, actively promoting the learning and happiness of the elderly through the "online senior university".
expand your knowledge horizons and experience the beauty of lifelong learning
in kuaishou's pan-knowledge ecosystem, there is a large amount of knowledge content that is deeply loved by the 50+ silver-haired group, such as health and wellness, legal knowledge, family education, chinese classics and other new knowledge popularization, which are meeting the diverse learning needs of middle-aged and elderly people. starting from september 1, the "old people learn" section of this event will gather high-quality creators in related fields to jointly bring a series of live broadcasts to elderly users, allowing more silver-haired people to embark on the road of lifelong learning.
seeking knowledge within, dr. zhang zhiying, a cardiologist at beijing tiantan puhua hospital, will break down and explain medical knowledge clearly, and provide health literacy courses for middle-aged and elderly people; exploring outside, military expert and senior media commentator @du wenlong will share his insights on current affairs, and help the elderly understand the major changes that have not been seen in a century.
focusing on life, @—chaoyang lawyer—, a professional committee member of the beijing lawyers association, will be at the forefront of legal education through live broadcasts, building a bridge between middle-aged and elderly people and legal knowledge, and teaching the elderly to correctly cite laws and regulations and safeguard their legitimate rights and interests.
learn and play together to unlock a wonderful second life
in kuaishou, the digital marketplace, the elderly who are about to enter or are enjoying retirement are no longer satisfied with the secular definition of "living in retirement", but are setting out again towards their passions and starting a new life journey. therefore, the "old age has fun" section of this event will invite high-quality creators in the fields of opera art, humanities and history to help the elderly find fun, make friends, build circles, and live a second life with interests and hobbies and social connections.
the gongs and drums are clanging, and the opera is full of charm. @an wan, a middle-aged actor known as the "qinqiang all-rounder", will roar with passion and sing a melodious song in the live broadcast room, promoting the excellent traditional chinese culture of qinqiang to the middle-aged and elderly people; @si tian (qinqiang live) 369, a powerful young actor who specializes in female roles, will sing about history and inheritance, innovation and development through online performances, and witness the blooming of qinqiang art in the new era with the elderly.
visit ancient sites and popularize history. @历史篇篇, a travel creator who measures the humanities of cities with his footsteps, will lead the elderly to travel online to historical sites. the live broadcast content that integrates the essence of nature, humanities, and history is expected to further enrich the spiritual and cultural life of middle-aged and elderly people and set off a new round of interest learning craze; @浩峰论道, who focuses on traditional culture, will explain the classic chinese classic "tao te ching" in an easy-to-understand way, allowing "old" students to unlock the tips for modern life in the wisdom of the sages.
the thirst for knowledge does not diminish with the passing of time, and the energy and enthusiasm for learning never cease. in recent years, in addition to offline senior universities, online learning is also becoming the mainstream way for middle-aged and elderly people to acquire new knowledge. kuaishou xinzhi has become a "senior university without walls", building a warm and inclusive knowledge academy, life paradise and spiritual home.
with the arrival of the golden autumn school season, kuaishou xinzhi's newly created "old people have knowledge" series of activities also targets the increasingly diversified and personalized learning needs of middle-aged and elderly people, and launched the "first lesson of the school year" that can increase knowledge, enrich life, cultivate sentiment, and give full play to their spare time. from september 1st to september 30th, search for "old people have knowledge" or "school season" on kuaishou to unlock exciting live broadcast content and illuminate the life of the silver age through the online school.
in addition, from september 11th to 13th, kuaishou new knowledge will invite the @anwan team to carry out a three-day offline charity qinqiang tour live broadcast; in mid-september, kuaishou new knowledge will also join hands with @haofeng lundao to hold an offline charity lecture at xuzhou university for the elderly... through online and offline linkage, this event is expected to create an immersive learning experience for the elderly.
in the future, kuaishou new knowledge will continue to combine the advantages of the pan-knowledge content ecosystem to continuously improve the "online senior university" where the elderly can learn and have fun, helping the elderly to enrich themselves and enjoy life.