misleading content involving the same name, malicious attacks... wechat announced a crackdown on misleading content involving public figures
2024-09-09
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recently, the platform has found that some articles are highly offensive, confusing or untrue, including but not limited to subjective and extreme denigration and attack on public figures, malicious speculation, fabrication of negative news about public figures, blurring the key points to cause misleading, etc., in order to gain traffic and attention. such content has a strong negative orientation, which can easily mislead users and even further affect personal reputation and social atmosphere.
in order to maintain a healthy content ecosystem, the platform will continue to conduct inspections and will take appropriate measures based on the specific degree of violation once any illegal content is found. it is recommended that all operators conduct self-inspections in a timely manner to avoid such violations.
typical violation examples
1. misleading names
in order to take advantage of social hot spots and attract clicks, when publishing information about a person with the same name as a well-known public figure, the title and cover do not clearly explain the specific person information, misleading users into thinking that the public figure has encountered a sudden accident.
2. false events mislead
in negative information about celebrities, the relevant titles are vague or misleading by replacing concepts.
3 subjective negative evaluation
when posting content about a public figure's figure, appearance, personality, makeup, etc., deliberately exaggerating certain aesthetic differences or shortcomings in order to attract attention, and making extremely negative comments to slander others.
4 malicious attacks
the title has no factual basis and is fabricated with subjective malicious intent to attack the private life or emotional experiences of celebrities.
please abide by the platform regulations and avoid using such misleading negative news about celebrities to attract users' attention. the platform encourages operators to actively improve the quality of articles, jointly maintain a healthy and orderly content ecology, and create a clearer online audio-visual space.
