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waac comes from the korean kolon group. it is a fashionable golf apparel launched in 2016, aiming to help every golfer achieve their dream of winning. waac stands for win at all costs, which means to win with all your strength, and to have a childlike heart that dreams of winning. winning by blurring the opponent's judgment and other strategies is an innovation that is completely opposite to the conservative stereotype of golf!

in the 2024 fall series, waac combines the vitality of the circus, a strong sense of color, and fun pattern design, reminiscent of the atmosphere of a happy circus. in terms of product design, waac not only incorporates functional designs suitable for golf courses, but also fashionable and fun pattern design details, so that clothing products can also be worn in daily life and parties, allowing the wearer to show a unique fashion style in any occasion.

in the dream world of fairy tales and movies, the circus is such a fascinating place that only comes quietly on certain days, weaving endless fantasies and dreams for us. the circus in our childhood is even more of a sacred place full of infinite reverie in our hearts.

waac's mascot "waacky" is a playful and energetic image, which symbolizes that the players are like "little devils" on the court, full of fighting spirit and determination to win. waacky's image and interaction will bring more fun and affinity to the waac brand.

today, waac has joined hands with golf to create a stage full of fantasy and dreams for every player. it is not just a piece of clothing, but also a platform for players to boldly and fully display all the charm of golf. on this stage, the golf course is transformed into a dream circus, and every unpredictable moment is gathered into the most exciting movement.

in this dream circus, every golfer wearing waac is the absolute protagonist. they use dreams as horses and balls as companions, and together they perform the magnificent chapter of "circus of dream waac", making the world of golf more dazzling because of dreams.

in september 2024, waac will also welcome its first stadium store in shanghai to playgolf stadium. in addition, the wangfujing department store in taiyuan, shanxi will also open simultaneously. together with the mixc in taiyuan, shanxi and the eurasia mall in changchun, jilin, waac has opened 4 stores in mainland china. in conjunction with the waac tmall flagship store, waac is gradually providing consumers with a synchronized online and offline shopping experience.