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after being sought after by many consumers in important asian markets such as japan and south korea, the italian high-end fashion luggage brand bric's (bricketts) has joined hands with brandna (hehongguang) brand management company to start a new journey for the brand in china. brandna will bring the brand's high-quality luggage products to domestic consumers through cooperation with business partners. bric's' first offline store in mainland china will be located in dong'an ruijin, wangfujing street, beijing on september 12.

founded in 1952, bric's is a brand that inherits italian exquisite craftsmanship. for more than 70 years, the brand has worked tirelessly to meet the expectations of customers who pursue quality, uniqueness and elegant style. bric's insists on using high-quality leather, hand-made, and carefully crafting every piece of luggage product that accompanies travelers through time, creating pure italian luxury. the brand's products are representative of the current popular old money style and quiet luxury style.

bric's is a travel brand favored by many domestic and foreign stars, celebrities, and business elites. princess kate, the most beautiful lawyer amal clooney, european and american stars emma watson, jessica alba, johnny depp, robert pattinson, etc. are all loyal fans of bric's and have traveled with bric's bags many times. domestic stars such as jiang shuying, wan qian, chen duling, zhang xincheng, etc. have also embarked on exquisite journeys with bric's.

after the epidemic, the domestic business travel market has recovered strongly. according to ctrip business travel data, the market size in 2024 is expected to exceed that in 2019 before the epidemic. the number of outbound and domestic tourists continues to grow significantly; according to a report by the china tourism academy, the number of outbound tourists this year will rise to 130 million. the ministry of culture and tourism announced that the number of domestic tourists in the first half of 2024 increased by 14.3% year-on-year, and the total expenditure increased by 19% year-on-year.

brandna ceo james chen said, "after the epidemic, people's pent-up travel demand was released and business travel quickly recovered; thanks to this, the scale of the domestic luggage market has become considerable. we hope to seize this market opportunity and the continued growth momentum of the domestic tourism market."

brandna (he hongguang) brand management company and its predecessor have more than 20 years of brand management experience in china. they currently manage a series of high-end fashion and lifestyle brands in china, including high-end denim brand 7 for all mankind, well-known japanese fashion brands united arrows, yohji yamamoto, pink house, marquee group's fashion brands bcbgmaxazria, ben sherman, water sports brand body glove and skin care brand borghese, etc.

the newly opened bric's beijing dong'an ruijin store will bring together many classic series of the brand, including bellagio, firenze, life, x-collection, etc. among them, the bellagio series is the brand's star suitcase series, which perfectly combines tradition and innovation, elegance and functionality. the case is decorated with tuscan leather, following the best italian craftsmanship practices, showing a unique elegant retro atmosphere. at the same time, the product has many high-tech details, such as the innovative polycarbonate shell, which is light and can withstand all kinds of impacts and bumps; super smooth double-row ball universal wheels; spacious and practical interior space is very suitable for busy travelers.

we look forward to welcoming you to bric's beijing dong'an ruijin store. choose a bric's, choose a destination, and start a wonderful journey story.

bric's beijing dong'an ruijin store

shop f1-11, dong'an ruijin (formerly dong'an market), no. 138 wangfujing street, dongcheng district, beijing

about bric's

bric's was founded in 1952 on the shores of the beautiful lake como in italy. its main products are suitcases, bags and small leather goods. the brand has gathered many outstanding italian leather craftsmen. its products are classic and fashionable, with fine quality and unique style. bric's combines forward-looking fashion innovation with delicate and comfortable use experience, presenting fashion and classics simultaneously, bringing noble travel tools to the world. its elegant and modern style is well-known all over the world.

about brandna

brandna and hongguang (technology) shanghai co., ltd. assist international fashion and skincare brands to enter china, providing comprehensive management capabilities, including online and offline retail, wholesale, product development, merchandise planning, marketing and communication, human resources, and complete back-end support. as a platform for fashion and lifestyle brands, brandna has a network of potential licensees, online and offline distributors, owners, and third-party service providers with successful experience. brandna provides a one-stop solution for brands that want to enter the chinese and southeast asian markets.