"henan liquor promotion month" was launched in zhengzhou, setting off a new wave of henan liquor consumption during the "double festivals"!
2024-09-09
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the mighty yellow river gave birth to chinese civilization; the rich henan wine shines with the charm of the central plains.
on september 7, under the guidance of henan provincial department of industry and information technology, supported by henan daily and henan radio and television station, and co-sponsored by henan modern food industry alliance and 12 key henan wine enterprises, the launching ceremony of "henan wine promotion month" with the theme of "henan wine accompanying, intoxicating henan" was held at the provincial people's hall. wonderful brand display, hot product tasting, rich interactive activities and highly popular promotion and publicity pushed the activities of the day to one climax after another...
■ all sectors mobilized to set off a new wave of consumption before the henan liquor festival
this event received strong support from the government and all sectors of society. wei xiaowei, deputy secretary-general of the provincial government, chang jihong, member of the party leadership group and deputy director of the henan provincial department of industry and information technology, wang ke, member of the party committee and deputy editor-in-chief of henan daily, chen zhenjie, chairman of the henan modern food industry alliance, as well as leaders from the provincial department of industry and information technology, provincial department of commerce, provincial market supervision bureau, provincial department of culture and tourism, provincial department of agriculture and rural affairs, provincial state-owned assets supervision and administration commission and other relevant provincial units, relevant persons in charge of the henan wine industry association and the henan catering and accommodation industry association, nearly 100 henan wine distributors, tobacco and alcohol shop owners and more than 200 media from dozens of media inside and outside the province were invited to attend the event.
during the guest speech session, chen zhenjie delivered a speech on behalf of the organizer. he said that henan wine, as an important part of china's wine industry, not only carries a profound historical heritage, but is also a treasure of chinese culture. henan has rich grain resources and a long tradition of winemaking, which has bred many well-known henan wine brands. henan wine has a variety of flavors, including taorongxiang, luzhouxiang, qingxiang, fuhexiang, furouxiang, etc., providing consumers with a wealth of choices.
chang jihong delivered a speech on behalf of the provincial department of industry and information technology. she said that since ancient times, henan wine has carried a thousand-year cultural heritage with its unique flavor and flowed in the blood of chinese people. in recent years, the provincial party committee and government have attached great importance to the transformation and development of henan wine, and have successively issued a series of policy documents. through the implementation of measures such as clarifying goals and supervising and promoting, the overall strength of henan wine has been improved and its market competitiveness has been enhanced.
under the watchful eyes of the crowd, in the conference room on the third floor of the provincial people's hall, wei xiaowei, chang jihong, wang ke, chen zhenjie and others took the stage to jointly complete the launching ceremony of "henan liquor accompanying the beautiful henan - henan liquor promotion month launch conference", heralding the official start of the henan liquor sales boom in the golden september promotion month.
■display and promotion, henan wines make an overall appearance and work together to seek development
in addition to the launch ceremony, the event also has two other important parts: one is the square display and interaction; the other is the indoor promotion and publicity.
the square display and interaction are carried out outdoors. the main venue is located in the square of the provincial people's hall, with the theme of "henan wine accompanied, the most beautiful henan". the cultural walls of 12 henan wine companies are scattered in a ring shape on the square. as soon as you enter the exhibition area, the first thing that catches your eye is the six major advantages of henan wine culture, raw materials, craftsmanship, etc. on the central axis is a model of the undulating yellow river, and at the end of the waves is the overall logo of "revitalization of henan wine". at the corporate booths, major products such as yangshao painted pottery workshop series, yangshao liquor series, shedian yuan blue and white porcelain cave collection series, shedian famous zhuang series, wuguchun jinguchun series, oolong series, du kang holdings jiuzu series, small sealed jar series, du kang red series, huanggou distillery fuxiang series, baofeng distillery national color fragrance series, shoujiu group baiquan shou series, songhe distillery songhe liquor chengyun series, jiahu distillery lundao series, caihongfang distillery furouxiang series, tianming minquan wine henan red series, and venus beer maojian tea craft brewing series were all on display and could be tasted for free. by "looking and tasting", consumers on site gained a deeper understanding of the development of henan liquor in recent years, especially the achievements made in the revitalization of henan liquor in the past seven years.
indoor promotion and publicity were held in the conference room on the third floor of the auditorium. after the launch ceremony, representatives of henan wines such as yangshao, shedian, wuguchun, dukang, huanggou, baofeng, shoujiu, songhe, jiahu, and caihongfang took the stage to promote and publicize their own enterprises, brands, and products, further demonstrating the brand image of henan wines.
■masters discuss henan wine: revitalization and development should establish cultural and quality confidence
the event on that day was also a cultural event for the henan wine industry. three henan wine culture masters - zheng taisen, luo shixi and wang shouguo - took the stage together to share from three perspectives, presenting everyone with a feast of henan wine culture.
zheng taisen, a master of henan wine culture, senior counselor of the henan provincial people's government, and leader of the expert group of henan cultural industry think tank, took the theme of "innovating henan wine narratives and enhancing cultural empowerment". by reviewing the history of cultural development during the heyday of henan wine, he suggested creating a henan wine cultural narrative system, tapping the emotional value of henan wine culture, and ultimately vigorously cultivating the henan wine leisure industry. luo shixi, a master of henan wine culture, professor, doctoral supervisor, and former dean of henan college of animal husbandry and economics, took the theme of "inheriting the beauty of henan wine, brewing high-quality life, and promoting the high-quality development of henan wine". he expounded on the major advantages of henan wine development from the perspectives of culture, nature, grains (raw grains), craftsmanship, taste, science, and health, and encouraged henan wine companies to establish henan wine culture and quality confidence, build a community of shared destiny for henan wine, and lead the high-quality development of henan wine. wang shouguo, a master of henan wine culture, a provincial expert, a doctor of media economics, a consultant to the provincial government, and former secretary of the party leadership group of the provincial federation of literary and art circles, took the topic of "drinking wine facing the moon, moonlight and wine shadows in tang poetry and song lyrics" and reviewed the blood connection between chinese liquor and chinese culture from a literary perspective in beautiful language and quotations from tang poetry and song lyrics. the wonderful parts aroused constant applause.
■ multiple "firsts" fully demonstrate the seven-year revitalization of henan liquor
this event lasted only half a day, but it created many "firsts" in the henan wine industry:
first, the "henan wine promotion month" was held for the first time. with the guidance of the government, the support of industry associations and the media, 12 key enterprises have developed together. the one-month event will run through the small consumption peak seasons of the mid-autumn festival and national day. this is also the first time in the seven years since the revitalization of henan wine that "promotion month theme activities" have been used to lead consumption and promote development.
second, the first promotional event for henan liquor plaza was held. the provincial people's hall is located in the core business district of zhengzhou, the provincial capital. it is the venue for provincial political meetings and an important cultural and entertainment venue for the people of the provincial capital. it has a large flow of people on weekends and strong attraction. in the current environment where the government vigorously promotes consumption, holding an overall promotional event for henan liquor here can bring henan liquor closer to consumers, allowing citizens to get close to henan liquor, understand henan liquor, and consume henan liquor.
third, it is the first comprehensive display of achievements in the revitalization of henan wine in the past seven years. as we all know, 2017 is the first year of the revitalization of henan wine, and it has been seven years. this square event not only showcased the six core advantages of henan wine for the first time in terms of culture, raw materials, location, craftsmanship, fragrance and flavor, but also sorted out and presented the leapfrog development and changes of henan wine in the past seven years in terms of product optimization, quality improvement, brand value, market sales and other aspects during the theme promotion. through outdoor displays and listening to explanations, core consumers have an accurate understanding of the path of henan wine and further established their confidence in the revitalization of henan wine.
fourth, the first henan old wine exhibition was held. for the first time, an old wine booth was set up for this event, exhibiting a total of 50 henan old wines of different years and styles, ranging from the 1970s to the 1990s, including yangshao, songhe, baofeng, shedian, etc. among them, the 55-degree baofeng wine from the 1980s and the 250ml silver cup award porcelain bottle songhe grain liquid are rare fine products. this old wine booth attracted great public attention. the venue displayed old wines, some of which were collected from the recently launched "looking for the bottle of old henan wine in memory" event. the event was guided by the provincial department of industry and information technology, co-organized by henan daily and henan radio and television, and supported by the henan wine industry association and henan old wine world collection hall. it aims to further highlight the value of the henan wine brand through the old wine exhibition.
it is also understood that the launching ceremony is just the clarion call for the "henan wine promotion month" event. next, the 12 key henan wine companies will each launch a series of related marketing activities such as tasting, promotion, interaction, and lucky draws. we hope that everyone will actively participate, support henan wine, support hometown wine, and jointly cheer for the revitalization of henan wine and contribute to it. (zhu xiling)
