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among domestic german luxury car brands, audi is the only brand that has two joint ventures, namely faw audi and saic audi.

as for faw audi, we are all familiar with it. its audi a6l, audi a4l and audi q5l have good sales performance in the domestic luxury car market. as for saic audi, not many people may know or understand it.

first of all, compared with faw audi, saic audi was established much later, and the brand was officially launched in april 2021.

the second is sales. among the three models sold by saic audi, except for the audi a7l, which has a monthly sales volume of over a thousand units, the monthly sales of the other two models, audi q6 and q5 e tron, have never exceeded a thousand units since they were launched on the market.

it is precisely because of saic audi's poor sales performance that audi, which owns two joint venture brands, has always lagged behind mercedes-benz and bmw in sales in the domestic luxury car market in recent years, ranking only third.

if saic audi can fight for a little more and achieve one-third of the sales performance of faw audi, then audi may surpass mercedes-benz and bmw in sales.

but unfortunately, there are no ifs.

faced with this situation, saic audi may also be anxious. since the sales problem cannot be solved, then the person who cannot solve the sales problem will be "solved".

therefore, in march 2023, jia mingdi, the first general manager of marketing of saic audi, was replaced by yang siyao.

it should be said that after yang siyao took over as general manager of saic audi's marketing division, saic audi's sales have increased significantly, with monthly sales finally breaking through the 1,000-vehicle mark.

don’t think i’m joking. if you check saic audi’s historical sales data, you will find that before march 2023, saic audi’s monthly sales have never reached more than 1,000 vehicles.

of course, saic audi’s sales increase and substantial price cuts also played a certain role.

however, for audi and saic, saic audi's market performance may still not meet expectations. why do i say that?

because on september 8, saic audi's top management changed again. yang siyao, the general manager of the marketing division, was replaced by xie shiqi.

public information shows that xie shiqi has served as deputy general manager of saic volkswagen south china sales and service center, general manager of central and south china sales and service center, and executive deputy director of marketing. it is worth mentioning that he was also responsible for the sales of saic volkswagen id. pure electric models and served as manager of id. marketing department.

for saic audi, which wants to vigorously develop new energy vehicles, xie shiqi's work experience and abilities are exactly what saic audi values.

under the leadership of xie shiqi, can saic audi enter a new era? let us wait and see.