"border water past" and "new life" are from new directors, and young creators take to the stage
2024-09-09
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recently, the second beijing internet audiovisual art conference was held in beijing. the phenomenon of young creators taking to the stage, seeking innovation and change to promote the quality of online dramas has attracted attention.
online audio-visual is constantly facing challenges such as user habits, cross-border integration, technological iteration and international competition. to meet these challenges, youku vice president and editor-in-chief zhang lina believes that we must first believe in young people and provide a stage for young creators.
zhang lina said that as a beneficiary of young power, youku believes in the power of young people. many hit dramas come from cutting-edge directors, such as shen ao, the director of the suspense drama "new life", xu hongyu, the director of the comic-adapted drama "under the alien", and suan, the director of "border water past". it has provided a stage for the drama debut of 294 screenwriters and 38 directors.
zhang lina introduced that the costume drama "the code of along the river during the qingming festival", which was selected into the "keep pace with the times and be one with the people" excellent tv series broadcast list of the state administration of radio, film and television, will reach a new industry height in terms of virtual shooting volume and effect. the online cultural variety show "shine! grand canal" to celebrate the "10th anniversary of the successful application for world heritage of the grand canal" will also use ai and other new technologies and new perspectives to convey the chinese cultural stories that have been flowing for thousands of years to young audiences in a cool way.
in 2024, long videos have produced many hits, including dark horses such as "mo yu yun jian" and "bian shui past" that created surprises. after the popular "bian shui past" was scored 8.1 on douban, it has soared to 8.3 in just a few days. it is the highest-scoring domestic suspense drama so far this year, which has made many people turn to domestic dramas again. in the first half of this year, youku's drama playback volume jumped to second place in the industry, and it occupied half of the top 10 summer dramas. "mo yu yun jian" showed a fault leading the way, with more than 3.2 billion playbacks of the feature film, more than 70% more than the second and third place. the earlier "new life" achieved a double harvest of word-of-mouth and popularity, topping the rankings of many countries and regions.
whether it is "ink rain and clouds" or "new life" and "bianshui past", there are different degrees of innovation in the drama style, topic expression, character strength, narrative density, and aesthetic quality. in the view of xie ying, vice president of youku, only by seeking innovation and change around "user first" can the platform continue to accumulate experience and build a value moat for long videos with the continuous supply of high-quality content. she said that "mining certainty" is no longer the only key to a hit, and the platform needs to shift from the creation end to "exploring more possibilities" and find emotional connection points and value bearing points that are in sync with users, so as to fit users and even lead them.
this year, youku variety has launched a number of high-quality original variety shows in different tracks, including "this! is slam dunk 6", "blind box travel bureau", "infinite beyond class 2", "empresses in love", etc., and has been deeply engaged in the humanities content track for many years, and is preparing to shoot "shine! grand canal".
"shine! grand canal" has received strong support from the radio, television and cultural tourism departments of six provinces and two cities along the grand canal. all regions have worked together to showcase the "national stars shining" of the grand canal. museums in various regions have provided rich historical and cultural information, and intangible cultural heritage inheritors from various regions have told stories from ancient times to the present. the program has also invited multidisciplinary experts to form a "lucky group" to jointly explore, allowing the audience to feel the charm of the "grand canal" more deeply.
xie dikui, the chief director of the currently recorded "blind box travel bureau", believes that variety shows must magnify their advantages in order to become a hit. first, they must be fast, like the olympics, live broadcast, interact with the audience all the time, and create a hot spot; second, they must be real, as a scriptless art form, variety shows can truly reflect the personality charm of the participants; third, they must be "persistent", variety shows must fight a protracted war, "record for a long time", and create various "the truman show".
(reporter shi wenjing of dazhong news)
