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[according to flight manager data, the average economy class price for international/hong kong, macao and taiwan flights during the 2024 national day holiday will drop by 25% year-on-year compared to 2023, and by 7% year-on-year compared to 2019.]

the two-month summer travel season has just ended, and the 2024 mid-autumn festival is about to come. since it is a three-day short holiday sandwiched between the summer vacation and the national day holiday, the reporter learned from many airlines and platforms that the prices of air tickets and hotels during the mid-autumn festival have fallen back to the off-season level.

the high pricing strategy that airlines have been adhering to last year is no longer being pursued this year. the reason behind this is the diversion of traffic from high-speed rail and self-driving tours, as well as the shortening of consumers' travel radius.

airlines’ pricing strategy shifts

the latest data obtained by the reporter from air travel network shows that as of september 5, the average price of domestic air tickets during the mid-autumn festival holiday (september 15 to september 17) was about 710 yuan excluding tax, an increase of about 5% from a week ago and a drop of more than 20% from the summer travel period.

on qunar, the average price of mid-autumn festival air tickets has also dropped by a quarter compared to the summer vacation, and is the same as in june before the summer travel season. on september 15, there are even tickets for sale on routes such as beijing-changzhou, shanghai-jinan, guangzhou-kunming, chengdu-lijiang, hangzhou-haikou, changsha-xi'an, wuhan-chongqing, and nanjing-zhangjiajie that are cheaper than high-speed rail.

compared with 2019 before the epidemic, domestic air tickets for this year's mid-autumn festival are also cheaper. according to data from flight steward, the average price of domestic economy class air tickets for the 2024 mid-autumn festival holiday is 7% lower than that in 2019, and 27.3% lower than the summer ticket price.