"small cars sell well", a00-class cars become synonymous with cost-effectiveness
2024-09-08
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on september 8, the 50th qilu international auto show entered its fourth day. among the nearly 1,000 cars on display at this year's auto show, mini cars are still the hottest products. a number of small a00-class mini cars, such as changan lumin "glutinous corn", jac y3, and faw pentium pony, are popular. the purchasing trend of mini cars also shows a demand orientation mainly for practicality and self-pleasing.
at the faw bestune booth, the cute and sweet-looking bestune pony attracted the attention of many consumers. "the bestune pony is our main model at this year's auto show. it can be purchased for 26,900 yuan. so far, more than 20 units have been sold. the sales volume is very good. there are many consumers who come to ask for prices and inquiries every day." on september 8, the person in charge of the faw bestune booth told reporters.
it is understood that the pentium pony was officially launched on may 28. the new car is priced at 26,900-31,900 yuan, and the cltc range is 122km and 170km respectively. the new car is equipped with hill start assist, reversing radar, driver airbag, app remote control, bluetooth and other configurations as standard.
the sales consultant at the changan booth in hall 4 said that nuoyumi is a popular model at their booth. nuoyumi mainly focuses on the needs of families and female users, and the consumer groups are mostly young girls and middle-aged and elderly people. "the main demand for cars is commuting in the city, mainly for transportation, and this kind of small car is also easier to park." at the booth, ms. chen from huaiyin district is interested in purchasing this model and asked the salesperson in detail about the specific parameters of nuoyumi. "my family also has a gasoline car. buying a small car like this is more economical and affordable. the elderly can also drive it to pick up the children sometimes, which feels very convenient."
data from the china passenger car association shows that in the first half of 2024, sales of small and micro cars reached 358,500 units, a year-on-year increase of 38%.
with the change of consumption concept, the "pragmatic" young generation of car buyers pay more and more attention to the practicality and cost-effectiveness of cars. for young people who have just entered society, the car purchase budget is relatively limited, and small cars have won the favor of this part of consumers with their affordable prices and high cost-effectiveness. they no longer blindly pursue luxury brands and high-end configurations, but pay more attention to the practicality, economy and environmental protection of cars. small cars are not only more affordable, but also have obvious advantages in maintenance and other aspects.
in addition, the problems of difficult parking and traffic congestion in cities are becoming increasingly prominent, which has become an important consideration for consumers when choosing cars. compared with large cars, small cars are more adaptable to urban environments with their compact and flexible body design, greatly reducing the difficulty and cost of parking. in a busy urban area, a compact parking space can easily accommodate a small car, while driving a large vehicle may require more time and effort to find a suitable parking space. in addition, small cars can also shuttle more flexibly in congested urban traffic, improving travel efficiency.
it is not difficult to find at the auto show that compared with traditional sedans, suvs and other models, mini cars are more flexible and diverse in appearance, color matching, interior decoration, etc., meeting the needs of contemporary young people for personalized pursuit. choosing small cars of different styles and configurations according to one's own preferences has become one of the "funs" of buying mini cars for many consumers.
nowadays, with more and more products on the market, car companies are also reaching new heights in all dimensions. the continuous improvement of vehicle configuration, safety and endurance has made the a00-class models more synonymous with cost-effectiveness.
(massive news·qilu yidianshi shengqi)
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