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in recent years, various problems caused by the star-chasing culture of young people have frequently appeared, causing great concern in society, from the support of korean stars to the recent "ping pong incident" in the paris olympics. in this era of rampant "fan circle" culture, how to correctly guide and educate young people's "three views" is in front of everyone. as a chinese company with a sense of social responsibility, kaiyi automobile has joined hands with jiangsu satellite tv to create a textbook drama educational program "the first button", which has made useful explorations and attempts to cultivate and establish the correct "three views" of young people, so that the chinese youth group will have sunshine in their hearts and strength under their feet, and fasten the first button of their lives.

"the first button" has become a popular textbook drama program in jiangsu satellite tv's prime time during the school season. starting from the stories of historical celebrities, the program conveys the excellent traditional chinese culture to the audience. with its vivid stories and profound connotations, it has successfully attracted many viewers. against the background of the rampant fan circle culture, the entry of kaiyi automobile has undoubtedly injected more positive energy into the program, and has also subtly guided young people to establish correct values ​​and outlooks on life.

in the first episode of this season's "the first button", the audience seemed to travel through time and space and returned to the glorious years when zhan tianyou built the beijing-zhangjiakou railway. zhan tianyou, known as the "father of chinese railways", made outstanding contributions and extraordinary life, allowing contemporary young people to deeply feel the spiritual power of courage to innovate and fear no difficulties. this spirit is also quite consistent with kaiyi automobile's focus on new energy models and continuous pursuit of technological innovation.

kaiyi automobile, a chinese automobile brand that has always been committed to serving the lives of the people and shouldering social responsibilities, not only cooperates deeply with "the first button", but also has long been committed to the training and employment support of various types of automotive skilled talents. according to statistics, since its establishment, kaiyi automobile has successively cooperated with chengdu university of technology and xihua university to jointly cultivate outstanding talents for the automotive industry, and jointly established a postdoctoral innovation practice base with southwest jiaotong university to provide a continuous source of power for technological innovation. these measures not only demonstrate kaiyi automobile's persistent pursuit of technological innovation, but also reflect its attention to talent education and training.

people often use the phrase "fastening the first button" to illustrate the importance of guiding young people's values ​​and helping them take the first step in life. only in this way can we live up to the times and the good times. kaiyi automobile adheres to the brand concept of "national sentiment and international vision", embraces the world with a more open attitude, and continuously promotes the inheritance and innovation of national culture. in cooperation with jiangsu satellite tv, it has created a unique educational program for young people in the form of a tv program, so that correct values ​​become the basic guidelines for chinese youth groups.

joining hands with "the first button" is a great support for cultural and educational undertakings by cowin auto. take the cowin kunlun, the designated car for this program, for example. its name incorporates the profound heritage of chinese culture. this is not only a manifestation of national cultural confidence, but also, with the help of the influence of the program, it can further promote the influence of china's excellent traditional culture, let more young people understand chinese history, celebrity allusions, glorious culture, etc., and let the future flowers of the motherland be full of confidence in chinese culture.

i believe that with the help of kaiyi automobile, "the first button" will become even more exciting. it will not only write a new chapter in inheriting and promoting china's excellent traditional culture and promoting chinese automobile brands to the world, but will also guide young people to stay away from the deformed "fan culture", keep company with history books, accept and recognize more positive social energy, and grow up healthily.