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unlike last year's consecutive holidays for the mid-autumn festival and national day, this year's mid-autumn festival is sandwiched between the summer vacation and the national day, and the tourism market is slightly flat. ota platforms and travel agencies all said that product prices are basically the same as the off-season.

as the mid-autumn festival holiday is short, the outbound travel army mainly departs during the national day holiday. judging from the registration situation of many travel agencies under utour (002707.sz), guangdong travel and spring travel under lingnan holdings (000524.sz), many long-term products are drawing to a close, and some products have been sold out early.

judging from the mid-autumn festival travel information provided by various ota platforms and travel agencies, domestic travel is mostly short-distance tours in nearby areas.

guangdong travel said that based on the current consultation and registration data, the destinations of tourists are concentrated in guangdong province and surrounding destinations, with 1-3 days of travel products being the main ones. ctrip data shows that as of now, orders for surrounding tours during the mid-autumn festival account for nearly half, with shanghai, beijing, hangzhou, chengdu, suzhou, guangzhou, shenzhen, nanjing, chongqing and qingdao being the popular destinations for the mid-autumn festival.

however, from the perspective of price, qunar researcher cai muzi told cailianshe reporters that the tourism market during the mid-autumn festival was relatively quiet, with air tickets and hotel prices at off-season levels. among them, 30% of hotels in popular destinations were at the same level as off-season prices. guangzhi travel also revealed that the prices of travel products during the mid-autumn festival were basically the same as usual.

it is worth mentioning that, influenced by the 3a game blockbuster "black myth: wukong", the attention to the game filming cities such as datong and shuozhou in shanxi has increased, and many companies have launched related products. for example, jinjiang hotels (600754.sh) has planned and launched the "follow wukong to tour shanxi" hotel tourism route product; chunqiu travel has added 5 new small group tour routes to shanxi.

however, some travel agencies told cailianshe reporters that shanxi tourism was already popular before the game was launched, so after launching the "black myth: wukong"-related themed travel routes, bookings for this product during the mid-autumn festival were also good.

in terms of airfare, domestic airfares during the mid-autumn festival have also dropped further compared to the summer travel period. according to data from air travel, as of september 5, the average price of domestic airfares during the mid-autumn festival (excluding tax) was about 710 yuan, down more than 20% from the summer travel period.

in this regard, xiao peng, a researcher at qunar big data research institute, said that during this year's mid-autumn festival, the domestic tourism market showed an uneven situation between peak and off-peak seasons. judging from the price and number of tourists, the three-day holidays of mid-autumn festival, dragon boat festival and qingming festival did not fully boost the tourism market. the short holidays and make-up classes were the main influencing factors.

long-distance outbound travel is mainly concentrated during the national day holiday. "this year, we can clearly feel that the cost-effectiveness of outbound travel is higher than that of domestic travel." a travel agency person told cailianshe reporters.

so far, the popularity of long-distance outbound travel in spring and autumn travel from september to october continues to rise, mainly involving western europe, eastern europe, the balkans, southern europe, the united kingdom, northern europe, etc. among them, croatia and the balkans related products, and the 13-day balkan connection products departing before november have been sold out. the itinerary related to the german "munich oktoberfest" (held from september 22 to october 7) has also been sold out.

as for utour, the number of applicants for its high-end island tour products has increased by about 75% so far compared with the same period last year. in addition, for southern european products, the early registration trend is most obvious in spain, portugal, greece and other places. some southern european products have been sold out 2 months in advance, and products for popular destinations have started to register at least 5 months before departure. products in spain are basically sold out.

as of september 5, data from air travel showed that the average price of air tickets (excluding tax) for inbound and outbound routes during this year's national day holiday was approximately 8% lower than the same period last year.