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shenzhen news network, september 8, 2024 (shenzhen special zone daily reporter fang mubing) shenzhen's "old three things" such as clothing, furniture, and home appliances are exported in large quantities and are popular overseas; the "new three things" such as new energy vehicles, lithium batteries, and photovoltaic products are setting sail and becoming famous around the world.

from precision electronics to high-end equipment, from innovative technology to daily life, shenzhen smart manufacturing has won the trust and respect of global consumers with its high quality, high performance and high innovation.

both the "old three" and "new three" are good. they are like a pair of wings, one wing is strong and tenacious, carrying shenzhen's solid manufacturing foundation; the other wing is light and agile, representing shenzhen's innovative spirit and unlimited potential. with the resonance of the two wings, shenzhen companies fly across borders, spread all over the world, and enhance the "depth" of the global market.

the “old three” are revitalized

nearly a thousand drones from gaoju innovation lit up the night sky of the paris olympics, 50 high-quality led screens from absen appeared at the opening ceremony and various competition venues, and more than 180 boarding bridges from cimc provided fast transportation for delegations from various countries... at the 2024 paris olympics, all kinds of shenzhen products shined.

since the beginning of this year, emerging fields such as global generative ai and intelligent connected vehicles have shown explosive growth, and exports of related products such as audio and video equipment and lcd flat panel display modules have also increased significantly. electronic information products continue to be popular in overseas markets.

shenzhen customs data showed that in the first seven months of this year, shenzhen's exports of mobile phones, automatic data processing equipment (computers), household appliances and other commodities were 86.9 billion yuan, 57.4 billion yuan and 53.96 billion yuan, respectively, up 18.5%, 11.1% and 35%, respectively.

benefiting from the recovery of the global tourism industry and global live streaming driven by the internet celebrity economy, the overseas sales of smallrig, an imaging equipment brand under shenzhen-based leqi innovation, have hit a new high. among them, the global market for tripods and imaging power supplies has increased by more than 50% year-on-year; the two major overseas key markets of europe and north america have both increased by more than 60%, and the southeast asian market for imaging power supplies has increased by 400% year-on-year.

as the related traditional industries producing the "old three" products accelerate their transformation towards high-end, intelligent and green development, the core competitiveness of shenzhen's foreign trade enterprises continues to increase, and their international "circle of friends" expands year by year.

"although the tv sales market is somewhat weak due to factors such as the diversification of home entertainment methods and weakening demand for tvs, the company's lcd panel exports increased by 30%-40% year-on-year in the first half of the year." a relevant person in charge of the import and export risk control department of shenzhen zhaochi co., ltd. told reporters that zhaochi's smart tvs and other products are constantly innovating in technology, have a high cost-effectiveness, and are hot-selling in the international market.

the “new three” has strong momentum

on august 12, with a loud whistle, a large ro-ro ship carrying 870 new energy vehicles slowly sailed out of dachan bay terminal and headed for the port of dubai. this was the first time in five years that dachan bay terminal had exported new energy vehicles. with the growing demand for automobiles in the middle east, the new energy vehicles exported from shenzhen continue to expand their share of the local market.

as a new and rapidly emerging market, shenzhen's "new three" products are gaining momentum. in the first seven months, shenzhen exported 51.17 billion yuan of "new three" products, up 5.8% year-on-year. among them, 33.26 billion yuan of lithium-ion batteries were exported; 2.76 billion yuan of photovoltaic products, up 76%; and 15.15 billion yuan of electric vehicles, up 50.8%.

the accelerated growth of exports is inseparable from the booming of emerging industries. relying on the foundation of the electronic information industry, shenzhen has formed a complete industrial chain of "three electricity" and "three intelligence".

"at present, the electrification transformation of the automobile industry continues to be on the fast track, and the intelligent transformation has begun to shift gears and accelerate. the development of new energy vehicles will only run faster and faster and continue to deepen." said a relevant person in charge of byd co., ltd.

batteries are the "blood" of new energy vehicles. shenzhen-based company btr has stepped up innovation in silicon-based materials, solid-state battery materials and other fields, and continued to make breakthroughs, significantly improving the energy density of lithium-ion batteries, so that they can be used in vehicles and increase the driving range by 20% to 30%. at present, btr, with its shenzhen headquarters as the center, has made overseas layouts in indonesian bases and branches in japan, south korea, europe and the united states, becoming one of the leading lithium battery positive and negative electrode companies with the largest shipments in the global negative electrode industry.

more shenzhen companies are accelerating their overseas expansion. sun zhongwei, chairman of shenzhen huabao new energy co., ltd., said that the company has successively created new categories of portable energy storage and full-scenario household green electricity, and the cumulative sales of portable energy storage and photovoltaic products have exceeded 4 million units. after giving priority to the north american market, it has gradually expanded to japan, australia, europe and other regions. it has established 21 official websites around the world, covering 40 countries and regions. the products have successfully entered more than 1,000 world-renowned retail channels, further increasing the global market share.

improving the “depth” of the global market

it is no coincidence that the "new three" and "old three" also performed well. experts said that this is based on the results of shenzhen's comprehensive layout and deep cultivation in related industries over the years.

shenzhen has an efficient and complete full-chain foreign trade industry chain, as well as industrial competitiveness accumulated over many years of strong manufacturing industry. seizing the precious opportunities of the new round of scientific and technological revolution and industrial transformation, shenzhen actively promotes structural optimization, kinetic energy conversion, and strives to achieve innovation-driven development. these measures jointly build a solid foundation for high-quality development of foreign trade.

humanoid robots have entered automobile factories, drones have given rise to the low-altitude economy... many traditional manufacturing companies in shenzhen have also accelerated their transformation, pushing them to become smarter, greener and newer. wang zhen, deputy director of the institute of regional development planning at the china (shenzhen) academy of comprehensive development, believes that using new productivity to empower the transformation and upgrading of traditional industries will actively promote the high-end, intelligent and green development of industries, and further enhance the status of traditional industries in the global value chain.

facing the vast overseas market, as a traditional home appliance manufacturer, skyworth group has adopted multiple brands and multiple channels to actively promote the overseas expansion of all categories of business. the new energy brand "solavita" launched in europe has rapidly expanded its business to more than 20 countries including australia, mexico, and south africa; its sub-brands strong and sinotec have started sales in europe, africa and other regions through products such as portable energy storage, household energy storage, and industrial and commercial energy storage.

qu jian, deputy director of the china (shenzhen) institute for comprehensive development and director of the qianhai branch, said that with the profound adjustment of the industrial structure, the structure of shenzhen's foreign trade export products has also changed substantially. the driving force of economic growth is increasingly relying on technological innovation. shenzhen's foreign trade export products are a direct reflection of technological innovation and r&d strength, and continue to show strong new momentum.