2024 autohome content conference: release of new content and co-creation and co-construction plans
2024-09-08
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at the 2024 autohome content conference, autohome released a number of innovative content and cooperation plans. photo courtesy of autohome
china youth daily client news (china youth daily/china youth network reporter wang jinghui) recently, at the 2024 autohome content conference, more than 200 senior executives of automobile companies, industry experts, creators, internet ecosystem partners, investors and media professionals participated and witnessed the release of autohome's many innovative content and cooperation plans.
"at present, the total number of users of autohome across the entire network exceeds 500 million, covering more than 100 oems and serving 26,000 dealers. at present, faced with problems such as difficult decision-making for users, customer acquisition and channel difficulties for car companies and dealers, autohome has joined hands with ping an and its partners to deepen the entire chain, promote the upgrade of the 'online + offline' ecological strategy, and help the high-quality development of china's automobile industry." wu tao, secretary of the party committee and ceo of autohome, introduced.
the reporter learned that, focusing on online, autohome has created an ecological combination of original, creator and forum owner content to provide users with all-round services for purchasing and playing. by creating original content such as professional reviews and the strongest ip matrix, combined with personalized content from creators in multiple fields, and the real voices and comments of car owners in the autohome forum, it provides users with a professional, diverse, real and easy-to-understand automotive content ecosystem.
focusing on offline business, ping an car owner ecosystem actively expands transaction scenarios and activates the sinking market. "autohome integrates with ping an car owner ecosystem, and realizes multi-touchpoint transactions through 100-city auto shows, covering more than 200 cities, implementing more than 574 auto shows, and attracting more than 2.7 million customers." wu tao said that autohome also deployed offline new energy space stations to provide users with immersive test drive experience, build a closed loop of "people, goods and venues", provide one-stop services, and help partners activate the sinking market.
at the same time, based on massive high-quality data and artificial intelligence technology, autohome will leverage the capabilities of its self-developed "cangjie" multimodal large model to enable scientific product positioning and efficient brand communication, and accurate reaching and efficient conversion of high-intent potential customers with big data, to assist users in making consumption decisions and companies in reducing costs and increasing efficiency.
at the event, li haoliang, director of the original content department of the autohome information center, released autohome's ah+ content brand, original content matrix, real scene intelligent evaluation (ah-it) and scene-based gallery. in addition, autohome also released three co-creation plans, aiming to work with high-quality automotive creators across the network to continuously empower through traffic, commercialization, more creative resources, professional operations and intelligent data services to create the "real value" of automotive content.
source: china youth daily client
