news

author: chen simei

source: business leaders (id: biz-leaders)

having just finished recounting the hardships of his time working at new oriental in the live broadcast room, luo yonghao was forced to taste the bitter fruit of his entrepreneurial experience.

the conflict between him and smartisan investor zheng gang escalated again. because of the loan issue, the two wrote 10,000-word articles to attack each other, and tore each other apart on weibo one after another. one changed his name to luo yonghao niu hulu, and the other changed his name to zheng gang guo junwang, forming a grudge cp.

luo yonghao has left the impression of being troubled over the years. since the end of 2018, when smartisan technology's funding chain broke, the chapter of luo yonghao, the entrepreneur who planned and changed the world, came to an abrupt end, and the plot suddenly turned into a sad story of an idealist taking off his robe and repaying a huge debt.

this tragic atmosphere was converted into a huge gmv. especially on april fool's day four years ago, luo yonghao first entered the live broadcast room to recommend a former competitor, but he made a slip of the tongue and bowed on the spot to apologize. the image of a "true return" who was humiliated and brave enough to take responsibility was established, and countless fans flocked to the live broadcast room, hoping that the hero would make a comeback.

the miserable persona can be converted into traffic and sales. at least according to luo yonghao's disclosure, he paid off his 548 million yuan debt with the income from his live broadcast e-commerce company. in his 10,000-word article criticizing zheng gang, he said that he and his team would go all out and stir up trouble, using all legal, compliant and business-ethical methods to "hype up" and increase cash income.

you see, the "sufferers" themselves also know that complaining or arguing helps to attract traffic, and attracting traffic will bring commercial income. it has to be said that in the era of traffic, attention and money will always flow to those who can tell, especially those who can complain.

strictly speaking, half of luo yonghao's suffering in the past year is his own suffering, and the other half is for dong yuhui. yes, in addition to luo yonghao, "dong yuhui-style suffering" is also a new type of male suffering.

unlike luo yonghao's self-professed complaint, dong yuhui's suffering was mainly recognized by his mothers-in-law, and even 358 million yuan could not appease his suffering. in the mothers-in-law's retelling, this suffering is divided into two parts. the first part is caused by the darkness in the workplace, including but not limited to unfair treatment, bullying by superiors, and exclusion from senior management; the second part comes from his blocking the financial path of his former employer after he went solo, and was brutally smeared and attacked by "12 studios, more than 3,000 people, and more than 60,000 accounts."

as soon as the mother-in-law complained, yu minhong urgently clarified, and dongfang selection issued an urgent statement, but the victim was indifferent. this may be the highest level of suffering. you haven't said a word, but someone has already suffered for you.

the suffering of businessmen is not limited to the workplace, but also comes from marriage and love. the overbearing boss wang xiaofei bears this subtype of suffering. his suffering is mixed with tears in the middle of the night. he is used to broadcasting late at night, crying about his difficult journey, crying about his employees selling goods late at night, crying about his missing his children, crying about the "mattress joke" and "electricity bill joke", and crying about the past on the streets of taipei.

a man crying may not necessarily lead to candy, but it will bring traffic and return to business.his crying caused him to go viral many times, his crying caused the sales of ma liuji to increase tenfold, and his crying caused zhang lan's live broadcast room to sell over 100 million yuan in sales in just one week.

sylvia chang made a movie called "20, 30, 40", which tells the life troubles of women at different ages. in terms of humanistic care for chinese men, literary and artistic works seem to be insufficient, but these three people have been searched hotly.

if you look closely, the above three people seem to represent the life dilemmas of men in their 30s, 40s, and 50s. 31-year-old dong yuhui is "buried" in the workplace, 43-year-old wang xiaofei has a fire in his backyard, and 52-year-old luo yonghao is struggling to start a business. the life dilemmas of all ages are almost all there. i often wonder if the sufferings of middle-aged men are all hidden in the financial hot searches of these three people.

let me interject that two of the three most miserable businessmen on the internet have had their sufferings related to yu minhong. i wonder if yu minhong also has his own sufferings to share?

in addition to the "three major victims", zhou hongyi is sometimes interspersed. the great sound is silent, and you can't specifically describe mr. zhou's suffering. after all, he has not only achieved success and fame, but also has many talents and great eloquence. he does test driving, car reviews, understands ai big models, and can also teach internet celebrities cheng qian and nezha zhang yong. but his hand was pinched during a test drive, and it was revealed that he did not have a driver's license during a car review. he was rejected by wei jianjun in public. it can only be said that mr. zhou's enthusiasm for domestic new energy vehicles has been more or less let down?

however, for the red dress leader who has been rolling in the world of fame and fortune for decades, clamping hands or heads is just a small matter, and complaining is not the ultimate goal. in comparison, he, who claims that there are a hundred yu minhongs between him and dong yuhui, has a more intuitive understanding of being an internet celebrity: to deposit all traffic on himself, build personal ip, directly reach the minds of users, and omit the "content middlemen" between entrepreneurs and consumers.

from this perspective, it is not difficult to understand why he has to work hard and endure hardships without a driver's license.

as for their miserable persona, it may be the result of their acting, online emotions, and outside fanning the flames, not entirely intentional. but in this era where traffic is king, attracting attention and seeking novelty are both valuable. they may be swept away by this torrent without knowing it, but objectively they have achieved such an effect: riding the waves through disputes and personas, they have helped their careers rise steadily.

behind the benefits are risks. no matter what character you are, if you play well, you will see immediate benefits in the short term, but if you play badly, you may crash at any time. putting aside other things, after receiving the 358 million breakup fee, can you still empathize with dong yuhui?