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september is a carnival month for the global technology industry, and it is also often the node where the trend of the coming year is born. the reason for this is that apple's autumn conference will be held in september, bringing a new generation of iphone series and a variety of new terminal products.

compared with last year, this year's apple new product launch conference is three days earlier. at 1 a.m. beijing time on september 10, the annual "spring festival gala" of the technology industry will be staged. apple will hold a special event to release a number of new products including the iphone 16 series and apple watch.

the theme of this apple conference is "highlight moments". with the support of ai, apple will most likely showcase more gameplay and promote the timetable at this conference.it is worth mentioning that as a company that has done the best job of keeping secrets, the protagonist of this conference, the iphone 16 series, has been dug out to the bottom of its pants. new colors, new processors, more memory, new buttons, it seems that the only things to look forward to are the price and the release date.

in addition to the iphone 16 series, this year marks the 10th anniversary of the release of the apple watch. previously, there have been multiple reports that apple will launch the apple watch x, which will have a special design and functions. however, judging from the existing leaks, the apple watch will be more of a regular upgrade, with a change in size and becoming thinner, but not as big a change as the iphone x.

by the way, this time apple's press conference coincided with huawei's, and the two leading brands competed for traffic on the same day, which was quite interesting. although apple does not have both mobile phones and cars like huawei, it is still very popular. after all, complaints are also a kind of popularity and traffic.

before the press conference officially started, titanium media app also sorted out the exposure information of the new products for everyone.at 1 a.m. on september 10, titanium media app will also broadcast the event online so that everyone can watch and chat together.

the iphone 16 series has ai, with a bigger screen and better performance

as the highlight of apple's annual autumn conference, the new iphone is losing its mystery. like last year's iphone 15 series, this year's iphone 16 series only has the sense of ceremony of official announcement.

like the previous product matrix, the iphone 16 series still has four versions, namely the regular iphone 16, iphone 16 plus, and the more powerful iphone 16 pro and iphone 16 pro max. although they are two different levels, they both support apple intelligence. i have to say here that after ios 18 is officially pushed, apple intelligence will only support english for the time being, and the chinese version will not be available until next year due to filing and cloud ai options.

ai is a major weapon to boost the sales of the iphone 16 series, but the overall design and performance improvements are what users are most concerned about. from the appearance point of view, the main change of the standard version of iphone 16 and 16 plus is the design of the rear lens module, which has changed from the original diagonal design to a vertical arrangement similar to the iphone x. the mute button on the side has also been changed to an action button with customizable functions.

the changes in appearance of iphone16 pro and iphone16 pro max will be larger. first of all, in terms of size, the screen size of iphone16 pro and iphone16 pro max will be upgraded from 6.1 inches and 6.7 inches to 6.3 inches and 6.9 inches respectively, with narrower borders, and a new "titanium gold" color will be added, which is the bronze color previously exposed online. it looks more textured, but it is hard to say whether the market will buy it.

with the support of ai, the iphone 16 pro and iphone 16 pro max may also add a capture button on the side, similar to the home button of the iphone 7, which relies on a vibration motor to provide operational feedback. there are currently many theories about the function of this button, such as enabling ai with one click, or it may be a photo shutter, or of course it may be a custom button, which allows users to operate faster according to their preferences.

in terms of appearance, the iphone 16 series is roughly like this, and there will be certain upgrades in processor, camera and other performance. among them, the iphone 16 and iphone 16 plus will be equipped with the new a18 chip, and the running memory will be upgraded from 6gb to 8gb. the iphone 16 pro and iphone 16 pro max will be equipped with a more powerful a18 pro chip, and the maximum storage will be increased from 1tb to 2tb. the stronger computing power will also make apple intelligence run more smoothly.

in terms of imaging capabilities, the iphone 16 and iphone 16 plus have been upgraded to ultra-wide-angle cameras with an aperture of f/2.2 and support spatial video shooting. the iphone 16 pro series has been significantly upgraded, with an upgraded 48-megapixel ultra-wide-angle camera lens and a new four-prism lens system that can achieve up to 5x optical zoom and up to 25x digital zoom.

with stronger performance, larger screen, new buttons with higher playability, and apple intelligence, many institutions predict that this year's iphone 16 series, especially the pro series, will drive more old users to change their phones. techinsights predicts that apple may surpass samsung to become the world's largest smartphone manufacturer.

however, there is still a problem. the iphone with ai will naturally consume more power. considering the far behind battery capacity and charging speed, i wonder whether the iphone 16 series will have any upgrades in battery life management this time.

according to relevant channel information, the stocking data guidance for the iphone 16 series has been updated to 88 million units, which is roughly the same as the previous iphone 15 series. as usual, before the new product is released, the previous generation of products begins to become active on the second-hand platform. data from the zhuanzhuan platform shows that this week, the valuation volume of iphone series phones increased by 11% compared with last week, and the number of appointments for recycling increased by 4% month-on-month. the popular valuation models are the iphone 15 and 14 series.

apple watch's 10th anniversary may just be a routine upgrade

last year, when we wrote about the update of apple watch, we also pointed out that 2024 would be the tenth anniversary, and there would probably be a big upgrade like the iphone x, so there wouldn’t be too many surprises on the apple watch series 9. however, judging from the current leaks, the apple watch series 10 doesn’t seem to be that different, it may just have a bigger screen and be thinner overall.

according to reports, the screen of apple watch series 10 will be increased from 41mm and 45mm to 45mm and 49mm respectively, and the overall thickness will be thinner. the chip will be upgraded from s9 to s10, which will have stronger overall performance and lower power consumption, thus extending the battery life. however, it is likely that the battery will still need to be charged once a day.

for smartwatch products, health is one of the features that consumers value most. the apple watch series 10 may add sleep apnea and hypertension detection functions, but there are still some questions as to whether these two functions are stable and whether they will eventually be launched.

compared with apple watch series 10, the cheaper apple watch se3 also has a new positioning. while the size is larger, the frame material has also become plastic, which is also to reduce costs and make the price lower. it is reported that the reason for doing so is that apple also hopes to enter the children's watch market through apple watch se3. you know, xiaotiancai has become the fifth in the global wrist wear market by relying on the single market of children.

in addition to these two series of products, the high-end apple watch ultra3 with more powerful performance also has not had many updates. it is more of an upgrade in processor performance, and the display screen will use a panel with lower power consumption. the new processor may also bring new experiences in ai.

according to idc data, in the second quarter, apple still ranked first in the global smartwatch market, but its overall shipments fell by 11.8%, and it was surpassed by huawei and xiaomi in the global wrist-worn market, falling to third place. this year, the low-priced apple watch se3 will attract more users to a certain extent, but battery life is still a big problem, unless apple watch also has ai added to increase playability.

the fourth generation airpods and ipad mini7?

according to the latest data report released by canalys, the global true wireless headset (tws) market grew by 12.6% year-on-year in the second quarter of 2024, an increase of 7.5 million units over the same period last year, with apple ranking first. the brand new fourth-generation airpods is also expected to be released at this fall's conference.

in order to meet the needs of different consumers, airpods 4 will also have two versions, both of which adopt a brand-new appearance design, and the charging port is changed to usb-c in sync with the iphone. in terms of performance, the standard version has a universal configuration, while the enhanced version supports wireless charging and active noise reduction.

after reading the new products that are likely to be released, if you are still not satisfied, then the ipad product line update may meet the expectations of a wave of tablet users. this year, the update of ipad pro also set many firsts, but consumers want more. it is reported that this time the new ipad mini will meet us at apple's autumn conference, or it will be unveiled together with the m4 mac at apple's october conference. previously, it was reported that the existing ipad mini6 inventory is insufficient and the supply is decreasing, which is also a signal of the release of new products.

at present, there are few leaks about ipad mini 7, but judging from previous updates,it will be more about performance improvement, and may be equipped with a17 pro chip, which can support apple ai and bring a better experience. at the same time, the imaging capability will also be upgraded, and the front and rear cameras will be upgraded.

the above are some previews of new products at apple's autumn conference this year. of course, the biggest highlight is the iphone 16 series. however, this time, i don't know if the iphone 16 series can withstand the head-on confrontation with huawei's three-fold screen. judging from the news in the secondary market, everyone has higher expectations for huawei. after all, even if the iphone has ai, it cannot be used in the chinese market for the time being. it would be better to buy a discounted iphone 16 when it is actually launched. isn't it better?